Motivating Strategies Leaders Employ to Increase Follower Effort

Abstract

The purpose of this research was to determine which motivating strategies followers desire from their leaders and what motivating strategies are actually displayed by their leaders to increase followers’ effort. Additionally, this research assessed the followers’ level of self-reported extra effort and the amount of extra effort followers perceive their leaders exert. From this data, conclusions were drawn regarding the relationships between followers’ self-reported extra effort and the followers’ perception of their leaders’ extra effort. This quantitative research study was conducted via LinkedIn using Survey Monk ey and is based on Keller’s 42 item ARCS Model (attention, relevance, confidence, and satisfaction). Regression analysis of the survey responses indicated that: 1) Followers perceive their leaders are not displaying the level of motivating strategies desired; 2) The amount of extra effort that followers perceive that their leaders exert is significant in predicting the amount of extra effort that followers exert; and 3) Followers’ perception is that leaders’ extra effort is less than followers’ extra effort. The findings suggest that leaders should be more aware of the motivating strategies that followers desire and demonstrate those strategies since leaders’ extra effort is a significant predictor of followers’ extra effort. Additionally, leaders should also exert the level of effort that they desire from their followers.

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