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Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce
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References

  • 2011False-Positive Psychology6,561 cited
  • 1998Modern Methods for Business Research6,534 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2009Instructional manipulation checks: Detecting satisficing to increase statistical power3,489 cited
  • 1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence1,097 cited
  • 1991Social Comparison and the Idealized Images of Advertising961 cited
  • 2011The promise of Mechanical Turk: How online labor markets can help theorists run behavioral experiments683 cited
  • 2012It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness671 cited
  • 1992The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women494 cited
  • 2011Examining the role of advertising and sales promotions in brand equity creation491 cited
  • 2005On-line product presentation: Effects on mood, perceived risk, and purchase intention439 cited
  • 2008The effects of visual and verbal information on attitudes and purchase intentions in internet shopping433 cited
  • 2001Is Beauty Best? Highly versus Normally Attractive Models in Advertising391 cited
  • 1995Self‐concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode

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370 cited
  • 2014The effects of online product presentation on consumer responses: A mental imagery perspective345 cited
  • 2017Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects331 cited
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