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Pharmaceutical influencers on Instagram and their communication during the Covid-19 pandemic crisis
16 references·0 citing·45 second hop
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References

  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms3,439 cited
  • 2007Electronic word-of-mouth in hospitality and tourism management3,132 cited
  • 2004The Tipping Point: How Little Things Can Make a Big Difference3,030 cited
  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
  • 2013A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication2,515 cited
  • 1956Personal Influence: The Part Played by People in the Flow of Mass Communications2,157 cited
  • 1993Consumer Behavior: Buying, Having and Being1,744 cited
  • 2007Word of mouth communication within online communities: Conceptualizing the online social network1,661 cited
  • 2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents1,583 cited
  • 1999E-tribalized marketing?: the strategic implications of virtual communities of consumption1,498 cited
  • 1987The Market Maven: A Diffuser of Marketplace Information1,322 cited
  • 2016YouTube vloggers' influence on consumer luxury brand perceptions and intentions1,033 cited

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  • 2013New consumer behavior: A review of research on eWOM and hotels884 cited
  • 2012The effect of electronic word of mouth on brand image and purchase intention754 cited
  • 2009Electronic word of mouth (eWOM)662 cited
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