Digital Marketing in Culinary Tourism : A Case of Micro, Small and Medium Enterprises (MSMEs) in Indonesia

Eman Sulaiman · Adnane Derbani · Wiwiek Rabiatul Adawiyah

11 citations0/0 files storedInternational Conference of Business, Accounting, and Economics (ICBAE)

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SMEs Development and Digital Marketing Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

Effective use of Digital Marketing on micro small and Medium Enterprises (MSMEs). This paper aims to analyze the influence of Information Technology, Employee Skill, digital strategy to Digital Marketing in MSMEs. Data were drawn from using a questionnaire of culinary tourism businesses and stakehol

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2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It 2019Digital transformation: A multidisciplinary reflection and research agenda 2013Digital Business Strategy: Toward a Next Generation of Insights 2008Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research 2015Digital Transformation Strategies 1979Quality Is Free: The Art of Making Quality Certain 2016Big data analytics and firm performance: Effects of dynamic capabilities 2020Options for Formulating a Digital Transformation Strategy

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