SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Digital Marketing during COVID 19: Consumer’s Perspective
16 references·8 citing·39 second hop
Digital Marketing during COVID 19: Consumer’s Perspective (2020)Digital Marketing during COVID 19: Consum…COVID-19 (2020)COVID-19Boosting servitization through digitization: Pathways and dynamic resource configurations for manufacturers (2016)Boosting servitization throug…Thriving in an Increasingly Digital Ecosystem (2015)Thriving in an Increasingly D…Is your business ready for a digital future (2015)Is your business ready for a …Challenges and solutions for marketing in a digital era (2014)Challenges and solutions for …Organizing for Innovation in the Digitized World (2012)Organizing for Innovation in …The black swan: the impact of the highly improbable (2007)The black swan: the impact of…The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance (2001)The Influence of Internet–Mar…Purchasing and Supplier Involvement in Process Improvement: A Source of Competitive Advantage (1999)Purchasing and Supplier Invol…Manufacturing technology and strategy formulation: keys to enhancing competitiveness and improving performance (1999)Manufacturing technology and …The new competitors: they think in terms of ‘speed-to-market’ (1991)The new competitors: they thi…Manufacturing Strategy, Manufacturing Strength, Managerial Success, and Economic Outcomes (1990)Manufacturing Strategy, Manuf…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…Unlocking Sustainable Success Exploring the Synergy Between Eco-Efficiency and Green Business Strategies (2025)Unlocking Sustainable Success…The Most Noteworthy Technologies Used to Improve Customer Online Decision-Making Process (2025)The Most Noteworthy Technolog…The Impact of Digitalization on Marketing Communications: New Challenges for Branding and Advertising Business (2023)The Impact of Digitalization …The Analysis of Survival Strategies in Small Medium Enterprises During Coronavirus Pandemic (2022)The Analysis of Survival Stra…Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal (2022)Effective Digital Marketing S…Digital Marketing and the Sustainable Performance of Small and Medium Enterprises (2022)Digital Marketing and the Sus…Marketing practices for Small and Medium Enterprises: An exploratory study of manufacturing firms in Zimbabwe (2021)Marketing practices for Small…Changing Paradigm of Consumer Experience Through Martech – A Case Study on Indian Online Retail Industry (2021)Changing Paradigm of Consumer…Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Organizational culture and organizational effectiveness: A meta-analytic investigation of the competing values framework's theoretical suppositions. (2011)Big data analytics capability in supply chain agility (2018)Empirical investigation of data analytics capability and organizational flexibility as complements to supply chain resilience (2019)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Big data: The next frontier for innovation, competition, and productivity (2011)Influence of Facebook brand-page posts on online engagement (2015)Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (2017)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Research in Organizational Behavior. (1986)Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)A Dynamic Theory of Organizational Knowledge Creation (1994)Digital Innovation Management: Reinventing Innovation Management Research in a Digital World (2017)Digital platform ecosystems (2019)The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)Measurement and prediction (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)The theory of planned behavior (1991)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Adopting a platform approach in servitization: Leveraging the value of digitalization (2017)Organizing for digital servitization: A service ecosystem perspective (2019)The relationship between digitalization and servitization: The role of servitization in capturing the financial potential of digitalization (2019)Developmental Evaluation: Applying Complexity Concepts to Enhance Innovation and Use (2010)Corporate tax avoidance and stock price crash risk: Firm-level analysis (2011)Why do humans reason? Arguments for an argumentative theory (2011)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)Digitalization in retailing: multi-sided platforms as drivers of industry transformation (2017)Agility in responding to disruptive digital innovation: Case study of an SME (2018)The Digital Entrepreneurial Ecosystem—a critique and reconfiguration (2019)
this work references cited by second hop

References

  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
  • 2007The black swan: the impact of the highly improbable3,454 cited
  • 2012Organizing for Innovation in the Digitized World2,467 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,427 cited
  • 2016Boosting servitization through digitization: Pathways and dynamic resource configurations for manufacturers768 cited
  • 2014Challenges and solutions for marketing in a digital era767 cited
  • 1999Manufacturing technology and strategy formulation: keys to enhancing competitiveness and improving performance462 cited
  • 2015Thriving in an Increasingly Digital Ecosystem378 cited
  • 2001The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance298 cited
  • 1991The new competitors: they think in terms of ‘speed-to-market’193 cited
  • 2015Is your business ready for a digital future184 cited
  • 1990Manufacturing Strategy, Manufacturing Strength, Managerial Success, and Economic Outcomes156 cited
  • 1999Purchasing and Supplier Involvement in Process Improvement: A Source of Competitive Advantage

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

141 cited
  • 2020COVID-1958 cited
  • Cited by

    • 2025The Most Noteworthy Technologies Used to Improve Customer Online Decision-Making Process17 cited
    • 2022Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal17 cited
    • 2025Unlocking Sustainable Success Exploring the Synergy Between Eco-Efficiency and Green Business Strategies16 cited
    • 2023The Impact of Digitalization on Marketing Communications: New Challenges for Branding and Advertising Business12 cited
    • 2022The Analysis of Survival Strategies in Small Medium Enterprises During Coronavirus Pandemic12 cited
    • 2022Digital Marketing and the Sustainable Performance of Small and Medium Enterprises10 cited
    • 2021Marketing practices for Small and Medium Enterprises: An exploratory study of manufacturing firms in Zimbabwe9 cited
    • 2021Changing Paradigm of Consumer Experience Through Martech – A Case Study on Indian Online Retail Industry6 cited