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Review of Rural Marketing in India and Innovations in Rural Marketing

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References

2013Challenges and Opportunities of Indian Rural Market14 cited
2017Strategies for marketing to the rural customer in India: the 4 as model of rural marketing.12 cited

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2022What Are The Characteristics of Agri-Food Marketing in Bottom of The PyramidSubsistence Markets In Developing Economies?2 cited
2023Agri-Food Marketing in Bottom of the Pyramid-Subsistence Markets: Practical Considerations1 cited
2025Agri-Food Marketing in Bottom of the Pyramid-Subsistence Markets in Developing Economies: A Stocktaking and Reflection of Previous Research Conducted0 cited

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