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• 2013Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market139 cited
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• 2019The effect of authenticity perceptions and brand equity on brand choice intention102 cited
• 2011The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser100 cited
• 2018Luxury product to service brand extension and brand equity transfer