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The effect of emotionally-arousing ad appeals on memory: time and fit matter
16 references·3 citing·39 second hop
The effect of emotionally-arousing ad appeals on memory: time and fit matter (2020)The effect of emotionally-arousing ad app…Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads (2016)Understanding Interactive Onl…Memory and Cognition in Its Social Context (2014)Memory and Cognition in Its S…When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa) (2001)When Arousal Influences Ad Ev…The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements (2001)The Effects of Message Valenc…Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration (1996)Increasing the Persuasiveness…The effects of emotional arousal and valence on television viewers’ cognitive capacity and memory (1995)The effects of emotional arou…The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? (1992)The Role of Expectancy and Re…Advances in Consumer Research (1992)Advances in Consumer ResearchThe Effects of Physiological Arousal on Information Processing and Persuasion (1988)The Effects of Physiological …The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond (1986)Situational Effects of Advert…Advances in Consumer Research (1983)Advances in Consumer ResearchA circumplex model of affect. (1980)A circumplex model of affect.Activation Research: Psychobiological Approaches in Consumer Research (1979)Activation Research: Psychobi…Combining results of independent studies. (1978)Combining results of independ…Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Attitude-behavior relations: …Differences in advertising’s effectiveness across age groups (2024)Differences in advertising’s …The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products (2023)The role of informational ver…Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector (2022)Digital Influencers, Food and…Nature of Prejudice (1954)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)From Intentions to Actions: A Theory of Planned Behavior (1985)The Elaboration Likelihood Model of Persuasion (1986)The theory of planned behavior (1991)Schema Congruity as a Basis for Product Evaluation (1989)Online Display Advertising: Targeting and Obtrusiveness (2011)Reshaping the Village Test for investigating service brand attachment (2014)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)Experimental designs, 2nd ed. (1957)Statistical principles in experimental design. (1962)Approach and avoidance achievement goals and intrinsic motivation: A mediational analysis. (1996)The Delphi technique as a forecasting tool: issues and analysis (1999)THE EMPIRICAL STATUS OF GOTTFREDSON AND HIRSCHI'S GENERAL THEORY OF CRIME: A META‐ANALYSIS (2000)The Principles of Psychology (1891)Hedges: A Study in Meaning Criteria and the Logic of Fuzzy Concepts (1975)The robust beauty of improper linear models in decision making. (1979)Development and validation of brief measures of positive and negative affect: The PANAS scales. 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Reviewing 20 Years of Emotion Measurement in Advertising (2006)Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)News, Politics, and Negativity (2015)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 1980A circumplex model of affect.16,320 cited
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  • 1983Advances in Consumer Research2,879 cited
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  • 2014Memory and Cognition in Its Social Context654 cited
  • 2001The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements390 cited
  • 1986Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond356 cited
  • 1995The effects of emotional arousal and valence on television viewers’ cognitive capacity and memory329 cited
  • 1988The Effects of Physiological Arousal on Information Processing and Persuasion317 cited
  • 1996Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration315 cited
  • 2016Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads308 cited

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  • 2001When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)267 cited
  • 1979Activation Research: Psychobiological Approaches in Consumer Research264 cited
  • Cited by

    • 2022Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector112 cited
    • 2023The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products17 cited
    • 2024Differences in advertising’s effectiveness across age groups9 cited