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Diversity, tokenism, and comic books: Crafting better strategies · Study

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ArticleDiversity, tokenism, and comic books: Crafting better strategies

Jeffrey Steven Podoshen2020

Article2020

Diversity, tokenism, and comic books: Crafting better strategies

Jeffrey Steven Podoshen · Akon E. Ekpo · Oluwatoniloba “Toni” Abiru

16 citations·0/0 files stored·Business Horizons

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Media, Gender, and Advertising Cultural Identity and Representation Literature, Culture, and Aesthetics

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References

1949The Hero with a Thousand Faces 1989Psychological and implied contracts in organizations 1994Analysis and Interpretation of Qualitative Data in Consumer Research 1970Sociological Methods: A Sourcebook.1958Morphology of the folktale 2020The work of representation 2009Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict 1994Super heroes: a modern mythology

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Year2020

Typearticle

Published2020-10-23

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations16

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1016/j.bushor.2020.10.006

openalex_workW3093873564

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