SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Diversity, tokenism, and comic books: Crafting better strategies
16 references·1 citing·51 second hop
Diversity, tokenism, and comic books: Crafting better strategies (2020)Diversity, tokenism, and comic books: Cra…The work of representation (2020)The work of representationNetnography as a tool for understanding customers: implications for service research and practice (2018)Netnography as a tool for und…When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships (2017)When Good Consumers Turn Bad:…Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity (2015)Reconciling the tension betwe…Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict (2009)Consumer Identity Work as Mor…The African American consumer revisited: brand loyalty, word‐of‐mouth and the effects of the black experience (2008)The African American consumer…Marketing blackness (2008)Marketing blacknessCrossover Dreams: Consumer Responses to Ethnic-Oriented Products (2006)Crossover Dreams: Consumer Re…A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis (2006)A YEAR IN THE LIFE OF THE AFR…"Black Skins" and White Masks: Comic Books and the Secret of Race (2002)"Black Skins" and White Masks…Super heroes: a modern mythology (1994)Super heroes: a modern mythol…Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…Psychological and implied contracts in organizations (1989)Psychological and implied con…Sociological Methods: A Sourcebook. (1970)Sociological Methods: A Sourc…Morphology of the folktale (1958)Morphology of the folktaleThe Hero with a Thousand Faces (1949)The Hero with a Thousand FacesCrafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context (2024)Crafting Inclusive Marketing …Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The Social Psychology of Organizations. (1979)Research in Organizational Behavior. (1986)PERCEIVED ORGANIZATIONAL SUPPORT AND LEADER-MEMBER EXCHANGE: A SOCIAL EXCHANGE PERSPECTIVE. (1997)Commitment in the workplace: toward a general model (2001)Reciprocation of perceived organizational support. (2001)Mysticism, a Study in the Nature and Development of Man's Spiritual Consciousness (1930)A Study of History (1934)Nature of the Physical World (1958)The Causes and Consequences of a Need for Self-Esteem: A Terror Management Theory (1986)Handbook of Interview Research (2001)Handbook of Positive Psychology (2001)Democracy in America (2000)Brand Community (2001)Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths (2010)Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity (2014)Brand Public (2015)Distinction: A Social Critique of the Judgement of Taste* (2018)Exploration and Exploitation in Organizational Learning (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)A multilevel consideration of service design conditions (2017)Market orientation, positioning strategy and brand performance (2018)Strategic use of social media in marketing and financial performance: The B2B SME context (2023)Basics of Qualitative Research (1992)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands (2012)The Discovery of Grounded Theory (2017)The Interpretation of Cultures (2017)What Is Qualitative Research? An Overview and Guidelines (2024)Archaeology of Knowledge (1970)The History of Sexuality (1976)The Subject and Power (1982)Politicizing the expertise of the accounting industry in the realm of corporate social responsibility (2012)Reflections on Communication and Sport (2013)What’s Love Got to Do with It? A Longitudinal Study of the Culture of Companionate Love and Employee and Client Outcomes in a Long-term Care Setting (2014)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Qualitative Data Analysis: An Expanded Sourcebook (1994)Exploring the use of content analysis methodology in consumer research (2020)Insights into the Lived Experience of Misfits at Work: A Netnographic Study (2022)Consumer response journey following a product‐harm crisis: The role of online brand communities (2023)Captain America's Empire: Reflections on Identity, Popular Culture, and Post-9/11 Geopolitics (2005)The Tyranny of the Serial: Popular Geopolitics, the Nation, and Comic Book Discourse (2007)Biopunk Dystopias Genetic Engineering, Society and Science Fiction (2017)Epistemological and Methodological Bases of Naturalistic Inquiry (1983)Sampling hard to reach populations (1997)Case Study As a Research Method (2007)Voices of Modernity (2003)The Function of Fiction is the Abstraction and Simulation of Social Experience (2008)Methodology of the Oppressed (2010)
this work references cited by second hop

References

  • 1949The Hero with a Thousand Faces3,786 cited
  • 1989Psychological and implied contracts in organizations3,695 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
  • 1970Sociological Methods: A Sourcebook.1,839 cited
  • 1958Morphology of the folktale1,728 cited
  • 2020The work of representation632 cited
  • 2009Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict361 cited
  • 1994Super heroes: a modern mythology335 cited
  • 2018Netnography as a tool for understanding customers: implications for service research and practice227 cited
  • 2015Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity209 cited
  • 2006Crossover Dreams: Consumer Responses to Ethnic-Oriented Products113 cited
  • 2008Marketing blackness105 cited
  • 2002"Black Skins" and White Masks: Comic Books and the Secret of Race90 cited
  • 2006A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis79 cited
  • 2017When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships74 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2008The African American consumer revisited: brand loyalty, word‐of‐mouth and the effects of the black experience63 cited
  • Cited by

    • 2024Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context12 cited