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The future is female : femvertising and attitude formation towards beauty brands · Study

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ArticleThe future is female : femvertising and attitude formation towards beauty brands

Semona Pillay2020

OA

Articlehybrid2020

The future is female : femvertising and attitude formation towards beauty brands

15 citations·0/0 files stored·Journal of Contemporary Management

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Media, Gender, and Advertising Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

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References

2008The qualitative content analysis process 2017A hands-on guide to doing content analysis 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context 1987The Power of Feelings in Understanding Advertising Effects 2014Ensuring the Quality of the Findings of Qualitative Research: Looking at Trustworthiness Criteria 1993The Group Interview in Social Research 2017Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects 2002Integrated Advertising, Promotion and Marketing Communications

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Year2020

Typearticle

Published2020-10-19

VenueJournal of Contemporary Management

ISSN-L1815-7440

Languageen

Citations15

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.35683/jcm19069.66

openalex_workW3094498249

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