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The future is female : femvertising and attitude formation towards beauty brands
16 references·1 citing·48 second hop
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References

  • 2008The qualitative content analysis process22,573 cited
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  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
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  • 2017Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects331 cited
  • 2002Integrated Advertising, Promotion and Marketing Communications286 cited
  • 2014‘Men value their dignity’: securing respect and identity construction in urban informal settlements in South Africa165 cited
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  • 2019Consumer Responses to Femvertising: A Data-Mining Case of Dove’s “Campaign for Real Beauty” on YouTube114 cited
  • 2017Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention113 cited
  • 2017The Impact of Female Empowerment in Advertising (Femvertising)104 cited
  • 2018Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising

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86 cited
  • 2003Feminism found: An examination of gender consciousness in community psychology71 cited
  • 2001South African education and the ideology of patriarchy68 cited
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    • 2024Effects of brand awareness and feminist message level in femvertising: An experimental study14 cited