More than half a century under the umbrella of communication strategies

Abstract

The article is a preface for a thematic issue devoted to the study of communication in terms of strategies and tactics of speech behavior. The author sees the reasons for the strong attention to the analysis of speech behavior in anthropocentrism, which has become the leading approach in linguistic research in recent decades. The concept of strategy allows us to comprehend the individual speech actions of the speaker as the implementation of a consistent cognitive plan. A brief insight into the history of the study of communicative strategies and tactics abroad and in Russia is presented. The main fields in communicative research are indicated, where the concepts of strategy and tactics are used. It is noted that most of the research is devoted to the description of strategies and tactics in specific social spheres or institutions and the means of their language manifestation. A review of articles in the thematic issue allows you to see the variety of possible applications of the theory of strategic communication to the analysis of modern discursive practices, including bilingual ones. As one can judge by the publications of the thematic issue, the concept of communication strategy is also used to analyze media, marketing, corporate communications and literary text. It is concluded that the diversity of aspects and approaches in Russian and foreign works testifies to the research potential of the concept itself and the possibilities of its application to various areas of communication

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