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Linking Emotional Brand Attachment and Sales Promotion to Post-Purchase Cognitive Dissonance: The Mediating Role of Impulse Buying Behavior
16 references·10 citing·44 second hop
Linking Emotional Brand Attachment and Sales Promotion to Post-Purchase Cognitive Dissonance: The Mediating Role of Impulse Buying Behavior (2020)Linking Emotional Brand Attachment and Sa…A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands (2016)Identifying moderators of bra…Crafting a smartphone repurchase decision making process: Do brand attachment and gender matter? (2016)Crafting a smartphone repurch…Product attachment and satisfaction: understanding consumers' post‐purchase behavior (2010)Product attachment and satisf…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products (2006)Awareness and usage of promot…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…The product-specific nature of impulse buying tendency (2003)The product-specific nature o…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Cognitive dissonance after purchase: A multidimensional scale (2000)Cognitive dissonance after pu…A multi‐method investigation of consumer motivations in impulse buying behavior (2000)A multi‐method investigation …Normative Influences on Impulsive Buying Behavior (1995)Normative Influences on Impul…A Theoretical Analysis of Two Recent Measures of Involvement (1989)A Theoretical Analysis of Two…Possessions and the Extended Self (1988)Possessions and the Extended …The Buying Impulse (1987)The Buying ImpulseEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Applying the S-O-R model to explore impulsive buying behavior driven by influencers on social commerce websites (2025)Applying the S-O-R model to e…Unraveling the influence of product advertising on consumer buying interest: exploring product knowledge, product quality, and mediation effects (2024)Unraveling the influence of p…Post‐purchase effects of impulse buying: A review and research agenda (2023)Post‐purchase effects of impu…Fashion and Environmental Sustainability (2023)Fashion and Environmental Sus…Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan (2023)Analysis of the impulsive buy…Unleashing the Influence of Information Sharing, Technological Openness, and Corporate Innovation on Green Corporate Social Responsibility: A Way Toward Environmental Sustainability (2022)Unleashing the Influence of I…The Role of Brand Image as a Mediation of The Effect of Advertising and Sales Promotion on Customer Purchase Decision (2022)The Role of Brand Image as a …Ambidextrous Leadership and Service Recovery Performance Under B2B Selling Context: An Examination Through Service Innovation Capability (2022)Ambidextrous Leadership and S…What’s going on in my mind? The effects of cognitive differences on buying impulsiveness, cognitive dissonance, and price consciousness (2021)What’s going on in my mind? T…Impulse Buying's Antecedents and Consequences: Malaysian E-wallet Users Perceptions (2021)Impulse Buying's Antecedents …Measuring the Involvement Construct (1985)Comparative fit indexes in structural models. (1990)How Does Shopping With Others Influence Impulsive Purchasing? (2005)Impulse buying and variety seeking: A trait-correlates perspective (2009)A meta-analysis of consumer impulse buying (2013)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)A general typology of research designs featuring mixed methods. (2006)The importance of packaging attributes: a conjoint analysis approach (2007)The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention (2010)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)The Commitment-Trust Theory of Relationship Marketing (1994)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Engagement (2011)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Brand Community (2001)Brand Love (2011)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Brand authenticity: An integrative framework and measurement scale (2014)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Impulse buying: Modeling its precursors (1998)The Influence of Culture on Consumer Impulsive Buying Behavior (2002)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 1987The Buying Impulse2,102 cited
  • 1995Normative Influences on Impulsive Buying Behavior1,941 cited
  • 2000A multi‐method investigation of consumer motivations in impulse buying behavior845 cited
  • 2003The product-specific nature of impulse buying tendency453 cited
  • 2000Cognitive dissonance after purchase: A multidimensional scale366 cited
  • 2010Product attachment and satisfaction: understanding consumers' post‐purchase behavior189 cited
  • 2016Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands156 cited
  • 1989A Theoretical Analysis of Two Recent Measures of Involvement143 cited

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2016
Crafting a smartphone repurchase decision making process: Do brand attachment and gender matter?
127 cited
  • 2006Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products65 cited
  • Cited by

    • 2023Post‐purchase effects of impulse buying: A review and research agenda49 cited
    • 2022The Role of Brand Image as a Mediation of The Effect of Advertising and Sales Promotion on Customer Purchase Decision40 cited
    • 2022Ambidextrous Leadership and Service Recovery Performance Under B2B Selling Context: An Examination Through Service Innovation Capability31 cited
    • 2021What’s going on in my mind? The effects of cognitive differences on buying impulsiveness, cognitive dissonance, and price consciousness22 cited
    • 2025Applying the S-O-R model to explore impulsive buying behavior driven by influencers on social commerce websites17 cited
    • 2022Unleashing the Influence of Information Sharing, Technological Openness, and Corporate Innovation on Green Corporate Social Responsibility: A Way Toward Environmental Sustainability15 cited
    • 2024Unraveling the influence of product advertising on consumer buying interest: exploring product knowledge, product quality, and mediation effects12 cited
    • 2023Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan10 cited
    • 2023Fashion and Environmental Sustainability9 cited
    • 2021Impulse Buying's Antecedents and Consequences: Malaysian E-wallet Users Perceptions9 cited