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Brand image among the purchase decision determinants
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Brand image among the purchase decision determinants (2020)Brand image among the purchase decision d…The antecedents of purchase decision for hijab fashion products (2020)The antecedents of purchase d…Air Transport Service Quality Factors: a Systematic Literature Review (2020)Air Transport Service Quality…Retracing the past, comprehending the present and contemplating the future of cruise tourism through a meta-analysis of journal publications (2019)Retracing the past, comprehen…Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for cleaner production in China (2019)Reinforcing green competitive…Port logistics service quality and customer satisfaction: Empirical evidence from Vietnam (2019)Port logistics service qualit…PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN BERKUNJUNG KE WISATA BAHARI JAWA TIMUR (2019)PENGARUH BAURAN PEMASARAN JAS…Optimal pricing and inventory policies with reference price effect and loss-Averse customers (2019)Optimal pricing and inventory…Impact of sales Promotion's benefits on perceived value: Does product category moderate the results? 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The Effects of Different Price Guarantees on Consumers’ Evaluations (2019)Are Low Price and Price Match…A multi-level contrastive analysis of promotional strategies in specialised discourse (2019)A multi-level contrastive ana…Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops (2018)Effect of image, satisfaction…Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels (2018)Effect of a brand story struc…Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands (2013)Exploring Consumer Purchase B…The Handbook of Social Psychology (1969)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Stories and design in tourism (2020)Understanding followers’ stickiness to digital influencers: The effect of psychological responses (2020)How the destination short video affects the customers' attitude: The role of narrative transportation (2021)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)The impact of service quality and price on passengers' loyalty towards low-cost airlines: The Southeast Asia perspective (2020)The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels (2020)Greenwash and green purchase behavior: an environmentally sustainable perspective (2021)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. 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References

  • 2019Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for cleaner production in China452 cited
  • 2018Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops397 cited
  • 2018Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels161 cited
  • 2019Impact of sales Promotion's benefits on perceived value: Does product category moderate the results?157 cited
  • 2019Port logistics service quality and customer satisfaction: Empirical evidence from Vietnam121 cited
  • 2020Air Transport Service Quality Factors: a Systematic Literature Review70 cited
  • 2019Retracing the past, comprehending the present and contemplating the future of cruise tourism through a meta-analysis of journal publications62 cited
  • 2019Optimal pricing and inventory policies with reference price effect and loss-Averse customers58 cited
  • 2019How rational thinking style affects sales promotion effectiveness50 cited
  • 2019Green Advertising: Examining the Role of Celebrity’s Credibility Using SEM Approach43 cited
  • 2019Consumer reactions to olfactory congruence with brand image40 cited
  • 2019A multi-level contrastive analysis of promotional strategies in specialised discourse32 cited
  • 2019PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN BERKUNJUNG KE WISATA BAHARI JAWA TIMUR28 cited

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  • 2013Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands28 cited
  • 2020The antecedents of purchase decision for hijab fashion products19 cited
  • 2019Are Low Price and Price Matching Guarantees Equivalent? The Effects of Different Price Guarantees on Consumers’ Evaluations16 cited
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