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Green brand communication, brand prominence and self–brand connection

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References

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2004Narrative Processing: Building Consumer Connections to Brands1,397 cited

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2007Reaping relational rewards from corporate social responsibility: The role of competitive positioning1,295 cited

2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk1,286 cited

2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited

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