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Competitive fit‐revelation sampling and mixed pricing strategy
16 references·1 citing·45 second hop
Competitive fit‐revelation sampling and mixed pricing strategy (2020)Competitive fit‐revelation sampling and m…Building, measuring, and profiting from customer loyalty (2015)Building, measuring, and prof…On the Simple Economics of Advertising, Marketing, and Product Design (2006)On the Simple Economics of Ad…Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level (2006)Are Loyal Customers Profitabl…Advertising Content (2006)Advertising ContentCompetitive One-to-One Promotions (2002)Competitive One-to-One Promot…The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France (2001)The impact of switching costs…Individual Marketing with Imperfect Targetability (2001)Individual Marketing with Imp…Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell (2001)Electronic Tickets, Smart Car…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Supplying Information to Facilitate Price Discrimination (1994)Supplying Information to Faci…Acquisition and Disclosure of Information Prior to Sale (1994)Acquisition and Disclosure of…Competitive Promotional Strategies (1988)Competitive Promotional Strat…The Existence of Equilibrium in Discontinuous Economic Games, I: Theory (1986)The Existence of Equilibrium …A Model of Sales. (1980)A Model of Sales.Bargains and Ripoffs: A Model of Monopolistically Competitive Price Dispersion (1977)Bargains and Ripoffs: A Model…Product upgrade and advanced quality disclosure in a supply chain (2024)Product upgrade and advanced …A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Equilibrium Distributions of Sales and Advertising Prices (1977)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The Introduction and Performance of Store Brands (1995)The all-pay auction with complete information (1996)The Targeting of Advertising (2005)Information and Consumer Behavior (1970)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Economics of Information (1976)Race and Gender Discrimination in Bargaining for a New Car (1995)Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets (2001)Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry (2002)Monopoly and product quality (1978)Regulating a Monopolist with Unknown Costs (1982)The Theory of Industrial Organization (1988)Consumer Privacy and the Market for Customer Information (2004)Competition through Commissions and Kickbacks (2012)Consumer Deliberation and Product Line Design (2012)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting (2003)The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market (2005)How quality, value, image, and satisfaction create loyalty at a Chinese telecom (2008)Advertising as Information (1974)Chapter 28 The Economic Analysis of Advertising (2007)Bayesian Persuasion (2011)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)American Economic Review (2019)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Information and the Change in the Paradigm in Economics (2002)Five Facts about Prices: A Reevaluation of Menu Cost Models * (2008)Marketing Models of Service and Relationships (2006)Perspectives in supply chain risk management (2006)The economics of mobile payments: Understanding stakeholder issues for an emerging financial technology application (2007)Nash equilibrium with strategic complementarities (1990)1 Moving Beyond Schumpeter: Management Research on the Determinants of Technological Innovation (2008)
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References

  • 1999Whence Consumer Loyalty?7,319 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 1980A Model of Sales.1,365 cited
  • 1977Bargains and Ripoffs: A Model of Monopolistically Competitive Price Dispersion1,033 cited
  • 1986The Existence of Equilibrium in Discontinuous Economic Games, I: Theory1,026 cited
  • 2001The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France885 cited
  • 2006On the Simple Economics of Advertising, Marketing, and Product Design633 cited
  • 1988Competitive Promotional Strategies598 cited
  • 2001Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell455 cited
  • 1994Supplying Information to Facilitate Price Discrimination379 cited
  • 2015Building, measuring, and profiting from customer loyalty356 cited
  • 2001Individual Marketing with Imperfect Targetability341 cited
  • 1994Acquisition and Disclosure of Information Prior to Sale316 cited
  • 2002Competitive One-to-One Promotions296 cited
  • 2006Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level254 cited

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  • 2006Advertising Content247 cited
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    • 2024Product upgrade and advanced quality disclosure in a supply chain9 cited