The Role of Promotion in Mobile Wallet Adoption – A Research in Vietnam

Abstract

Mobile wallet is an application that allows users to make online payments using their mobile phones.In the context of an outbreak of COVID-19 epidemic in Vietnam and the world, mobile wallets are considered having many opportunities to change people's cash spending habits.The current study assesses the factors impact on the intention to use the mobile wallet, focusing on understanding the relationship of promotion with common factors in technology adoption research such as perceived risk, perceived usefulness, habits, social influences.The research results also show the direct and indirect effects of promotion on intent to use.From this result, 7 of 9 research hypotheses were accepted.Promotion, often overlooked by researchers, has been proven to be a critical factor when researching technology adoption because it significantly improves the level of intentional interpretation of the research model.This study will be the premise for future researches when studying adoption technology, researchers could integrate promotion to the model to achieve a significant improvement in the level of interpretation as showed in this study.

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