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“Fight or flight”: coping responses to brand hate

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References

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1988

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A principal-components analysis of the Narcissistic Personality Inventory and further evidence of its construct validity.

3,164 cited

1996Relation of threatened egotism to violence and aggression: The dark side of high self-esteem.2,378 cited

Cited by

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2021Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM40 cited
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