SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
To partner or not? A study of co-branding partnership and consumers' perceptions of symbolism and functionality toward co-branded sport products
16 references·1 citing·46 second hop
To partner or not? A study of co-branding partnership and consumers' perceptions of symbolism and functionality toward co-branded sport products (2020)To partner or not? A study of co-branding…Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Sources of Method Bias in Soc…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)Destination Image, Self-Congr…Signaling Unobservable Product Quality through a Brand Ally (1999)Signaling Unobservable Produc…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…The Financial Information Content of Perceived Quality (1994)The Financial Information Con…Corrections to test statistics and standard errors in covariance structure analysis. (1994)Corrections to test statistic…Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal (1991)Value-Expressive versus Utili…Using self-congruity and ideal congruity to predict purchase motivation (1985)Using self-congruity and idea…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity (2022)Avoidance of similarity and b…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification (2014)Advances in Consumer Research (2025)Dimensions of Consumer Expertise (1987)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Servant Leadership: A systematic review and call for future research (2018)Common Method Bias: It's Bad, It's Complex, It's Widespread, and It's Not Easy to Fix (2023)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)On the Evaluation of Structural Equation Models (1988)Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk (2000)The measurement and dimensionality of brand associations (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Validation and Standardization of the Generalized Anxiety Disorder Screener (GAD-7) in the General Population (2008)When can categorical variables be treated as continuous? A comparison of robust continuous and categorical SEM estimation methods under suboptimal conditions. (2012)Confirmatory factor analysis with ordinal data: Comparing robust maximum likelihood and diagonally weighted least squares (2015)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It15,698 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1994Corrections to test statistics and standard errors in covariance structure analysis.2,399 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 2000Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model1,060 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
  • 1985Using self-congruity and ideal congruity to predict purchase motivation866 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1994The Financial Information Content of Perceived Quality789 cited
  • 1991Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal763 cited
  • Cited by

    • 2022Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity10 cited