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Does the dispersion of online review ratings affect review helpfulness? · Study

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ArticleDoes the dispersion of online review ratings affect review helpfulness?

Soyeon Lee2020

Article2020

Does the dispersion of online review ratings affect review helpfulness?

Soyeon Lee · Saerom Lee · Hyunmi Baek

100 citations·0/0 files stored·Computers in Human Behavior

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Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.2011What Makes Online Content Viral?2010What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 2008Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets 1989Negativity and extremity biases in impression formation: A review of explanations.2010Estimating the Helpfulness and Economic Impact of Product Reviews: Mining Text and Reviewer Characteristics 2008Not all emotions are created equal: The negativity bias in social-emotional development.2009Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations

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2017Understanding the determinants of online review helpfulness: A meta-analytic investigationarticle · 17 shared references 2019How online word‐of‐mouth impacts receiversarticle · 15 shared references 2018What makes a helpful online review? A meta-analysis of review characteristicsreview · 14 shared references 2018Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of servicesarticle · 13 shared references 2020An empirical investigation of online review helpfulness: A big data perspectivearticle · 13 shared references 2022Perceived usefulness of online customer reviews: A review mining approach using machine learning & exploratory data analysisarticle · 13 shared references

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Year2020

Typearticle

Published2020-12-22

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations100

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.chb.2020.106670

openalex_workW3116759581

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