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The four ‘C’s of museum marketing: proposing marketing mix guidelines for museums.

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References

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2018Marketing Research for Cultural Heritage Conservation and Sustainability: Lessons from the Field36 cited
2020Alternatif Strategi Bauran Pemasaran 7P Museum Batik Yogyakarta

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17 cited

2025Green Digital Strategies: Sustainability in Global and Greek Cultural Marketing4 cited

2023Research on Museum Brand Building under the New Media Environment1 cited