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Marketing em questão: narrativas e impactos sobre a imagem pública e a gestão de museus.
7 references·0 citing·28 second hop
Marketing em questão: narrativas e impactos sobre a imagem pública e a gestão de museus. (2020)Marketing em questão: narrativas e impact…Strategic Marketing for Non Profit Organizations (2017)Strategic Marketing for Non P…Emerging opportunities: the internet, marketing and museums (2016)Emerging opportunities: the i…Partnerships for Progress (2008)Partnerships for ProgressMuseum marketing and strategy : designing missions, building audiences, generating revenue and resources (2008)Museum marketing and strategy…A marketing revolution in museums? (1995)A marketing revolution in mus…Rethinking the Museum and Other Meditations (1991)Rethinking the Museum and Oth…Basic Marketing: A Managerial Approach (1969)Basic Marketing: A Managerial…Institutions, Institutional Change and Economic Performance (1990)Splintering Urbanism (2002)The New Mobilities Paradigm (2006)Understanding Ownership and Use of Powered Two Wheelers in Melbourne (2012)The heritage industry: Britain in a climate of decline (1987)The convergence process in heritage tourism (2003)Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study (2008)Museums and Their Visitors (2010)Drivers, impediments and manifestations of brand orientation (2012)The Museum Experience (2016)Marketing the Museum (1997)The New Museology (2011)Museums and the ‘new museology’: theory, practice and organisational change (2013)Moving Towards Museum Digital Strategy: A Transformational Framework (2021)Covid-19 Pandemisi Sürecinde İngilizce Öğretmen Adaylarının Sanal Müze Deneyimleri (2022)Current State and Challenges in Democratizing Small Museums’ Collections Online (2023)The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations (2004)Perceptual determinants of nonprofit giving behavior (2005)A flipped classroom model in higher education: a review of the evidence across disciplines (2019)CHOOSING AMONG THE OPTIONS: AN OPINION ABOUT MUSEUM DEFINITIONS (2002)The paradox of resource vulnerability: Considerations for organizational curatorship (2013)Let's keep in touch : conversations about access and tactility. (2016)Marketing's Evolving Identity: Defining Our Future (2007)Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting (2014)Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective (2017)Cultural consumption, interactive sociality, and the museum (2013)Selling the Object of Strategy: How Frontline Workers Realize Strategy through their Daily Work (2015)When culture meets digital platforms: value creation and stakeholders’ alignment in big data use (2019)
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References

  • 2017Strategic Marketing for Non Profit Organizations750 cited
  • 1969Basic Marketing: A Managerial Approach343 cited
  • 2008Museum marketing and strategy : designing missions, building audiences, generating revenue and resources166 cited
  • 1995A marketing revolution in museums?64 cited
  • 1991Rethinking the Museum and Other Meditations28 cited
  • 2016Emerging opportunities: the internet, marketing and museums12 cited
  • 2008Partnerships for Progress10 cited

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