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Information Content of Advertising: Empirical Evidence from the OTC Analgesic Industry · Study

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ArticleInformation Content of Advertising: Empirical Evidence from the OTC Analgesic Industry

Simon P. Anderson2012

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Information Content of Advertising: Empirical Evidence from the OTC Analgesic Industry

Simon P. Anderson · Federico Ciliberto A · Jūra Liaukonytė

31 citations·0/0 files stored·International Journal of Industrial Organization

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

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References

2001Econometric Analysis of Cross Section and Panel Data 1993The Measurement and Determinants of Brand Equity: A Financial Approach 1999How Advertising Works: What Do We Really Know?1975Consumer Demand: A New Approach.1986An Exogeneity Test for a Simultaneous Equation Tobit Model with an Application to Labor Supply 1990The Influence of Message Framing and Issue Involvement 1972Consumer Demand. A New Approach.1989Information Processing from Advertisements: Toward an Integrative Framework

Cited by

2015Television Advertising and Online Shopping 2018Comparative Evaluation of BSC-Based New Service Development Competencies in Turkish Banking Sector with the Integrated Fuzzy Hybrid MCDM Using Content Analysis 2022How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift 2012Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry 2017Non‐Comparative and Comparative Advertising in Oligopolistic Markets

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2016Push‐me pull‐you: comparative advertising in the OTC analgesics industryarticle · 12 shared references 2012Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industrypreprint · 10 shared references 2015Advertising in Marketschapter · 8 shared references 1998FTC Regulatory Activity and the Information Content of Advertisingarticle · 7 shared references 2018The Economics of Brands and Brandingchapter · 7 shared references 2017Advertising Content and Consumer Engagement on Social Media: Evidence from Facebookarticle · 6 shared references

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Year2012

Typearticle

Published2012-01-01

VenueInternational Journal of Industrial Organization

ISSN-L0167-7187

Languageen

Citations31

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.ijindorg.2013.06.002

openalex_workW3121865110

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2021

A quantitative exploration of service brand avoidance and its antecedents