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Information Content of Advertising: Empirical Evidence from the OTC Analgesic Industry
16 references·7 citing·48 second hop
Information Content of Advertising: Empirical Evidence from the OTC Analgesic Industry (2012)Information Content of Advertising: Empir…What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment* (2010)What's Advertising Content Wo…Privacy Regulation and Online Advertising (2010)Privacy Regulation and Online…The economic analysis of advertising (2005)The economic analysis of adve…Econometric Analysis of Cross Section and Panel Data (2001)Econometric Analysis of Cross…How Advertising Works: What Do We Really Know? 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this work references cited by second hop

References

  • 2001Econometric Analysis of Cross Section and Panel Data27,575 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1975Consumer Demand: A New Approach.1,235 cited
  • 1986An Exogeneity Test for a Simultaneous Equation Tobit Model with an Application to Labor Supply1,158 cited
  • 1990The Influence of Message Framing and Issue Involvement1,127 cited
  • 1972Consumer Demand. A New Approach.1,042 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 2010Privacy Regulation and Online Advertising693 cited
  • 2005The economic analysis of advertising677 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework653 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1992Brand Loyalty, Entry, and Price Competition in Pharmaceuticals after the 1984 Drug Act574 cited
  • 1987Competition and Collusion in the American Automobile Industry: The 1955 Price War

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551 cited
  • 2010What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment*548 cited
  • Cited by

    • 2015Television Advertising and Online Shopping158 cited
    • 2018Comparative Evaluation of BSC-Based New Service Development Competencies in Turkish Banking Sector with the Integrated Fuzzy Hybrid MCDM Using Content Analysis68 cited
    • 2022How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift30 cited
    • 2012Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry26 cited
    • 2017Non‐Comparative and Comparative Advertising in Oligopolistic Markets9 cited
    • 2021A quantitative exploration of service brand avoidance and its antecedents8 cited
    • 2022Competitive pricing and advertising with spillover7 cited