Articlebronze2012

A Mixed Methods Approach to Technology Acceptance Research

99 citations0/0 files storedJournal of the Association for Information Systems

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Usability and User Interface Design Information Systems Theories and Implementation

Abstract

The aim of this paper is to discuss the significance and potential of a mixed methods approach in technology acceptance research. After critically reviewing the dominance of the quantitative survey method in TAM-based research, this paper reports a mixed methods study of user acceptance of emergency alert technology in order to illustrate the benefits of combining qualitative and quantitative techniques in a single study. The main conclusion is that a mixed methods approach provides opportunities to move beyond the vague conceptualizations of “usefulness” and “ease of use” and to advance our understanding of user acceptance of technology in context.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 99 citations exist upstream.

References

1984Case Study Research: Design and Methods 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1994Research Design: Qualitative, Quantitative, and Mixed Methods Approaches 1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2011Case study research: design and methods

Cited by

2019Exploring the intention‐behavior gap in the technology acceptance model: A mixed‐methods study in the context of foreign‐language teaching in China 2014Using quantitative data in mixed-design grounded theory studies: an enhanced path to formal grounded theory in information systems 2017Origins and consequences of technology acquirement by independent-living seniors: towards an integrative model 2020Measuring instructors continued intention to reuse Google Classroom in Iraq: a mixed-method study during COVID-19

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.