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Agility decision-making model in digital enterprise markets driven by turbulence of cultural cognition and technological Innovation
15 references·0 citing·43 second hop
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References

  • 1994How to Make a Decision: The Analytic Hierarchy Process2,189 cited
  • 1982Decision Making for Leaders: The Analytical Hierarchy Process for Decisions in a Complex World1,665 cited
  • 2010Customer value anticipation, customer satisfaction and loyalty: An empirical examination380 cited
  • 2020Marketing Agility: The Concept, Antecedents, and a Research Agenda319 cited
  • 2012University–industry collaboration and innovation in emergent and mature industries in new industrialized countries296 cited
  • 2018The relationship between marketing agility and financial performance under different levels of market turbulence254 cited
  • 2020Is marketing agility important for emerging market firms in advanced markets?181 cited
  • 2018From fragile to agile: marketing as a key driver of entrepreneurial internationalization169 cited
  • 2019Co-creating social media agility to build strong customer-firm relationships162 cited
  • 2019Understanding market agility for new product success with big data analytics142 cited
  • 2018Assessing the drivers and impact of international marketing agility93 cited
  • 2016Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy81 cited
  • 2020International marketing agility: conceptualization and research agenda64 cited
  • 2013Organizing innovation projects under technological turbulence

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56 cited
  • 2019Consumer anticipation: antecedents, processes and outcomes48 cited
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