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A Bounded Rationality Model of Information Search and Choice in Preference Measurement
16 references·3 citing·47 second hop
A Bounded Rationality Model of Information Search and Choice in Preference Measurement (2015)A Bounded Rationality Model of Informatio…Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? (2013)Intrinsic vs. Image-Related U…Emotion-Induced Engagement in Internet Video Advertisements (2011)Emotion-Induced Engagement in…Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Does In-Store Marketing Work?…Costly Information Acquisition: Experimental Analysis of a Boundedly Rational Model (2006)Costly Information Acquisitio…Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…A Cognitive Hierarchy Model of Games (2004)A Cognitive Hierarchy Model o…A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules (2004)A Choice Model with Conjuncti…Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (2002)Breaking Through the Clutter:…Visual attention during brand choice: The impact of time pressure and task motivation (1999)Visual attention during brand…The Adaptive Decision Maker (1993)The Adaptive Decision MakerBehavioral Decision Research: A Constructive Processing Perspective (1992)Behavioral Decision Research:…Contingent weighting in judgment and choice. (1988)Contingent weighting in judgm…Adaptive strategy selection in decision making. (1988)Adaptive strategy selection i…Optimal Replacement of GMC Bus Engines: An Empirical Model of Harold Zurcher (1987)Optimal Replacement of GMC Bu…Bandit Processes and Dynamic Allocation Indices (1979)Bandit Processes and Dynamic …A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)A BEHAVIORAL MODEL OF RATIONA…Predicting and optimizing marketing performance in dynamic markets (2024)Predicting and optimizing mar…Dynamic channel control and pricing of a single perishable product on multiple distribution channels (2020)Dynamic channel control and p…A Model for Inferring Market Preferences from Online Retail Product Information Matrices (2016)A Model for Inferring Market …The Framing of Decisions and the Psychology of Choice (1981)Reason-based choice (1993)Why Bounded Rationality (1996)Investor Psychology and Asset Pricing (2001)Theory of games and economic behavior (2019)Judgment under Uncertainty: Heuristics and Biases (1975)Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty (1982)Norm theory: Comparing reality to its alternatives. 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(2006)IDENTIFYING SOCIAL NORMS USING COORDINATION GAMES: WHY DOES DICTATOR GAME SHARING VARY? (2013)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study (2011)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)The Price Knowledge and Search of Supermarket Shoppers (1990)Handbook of consumer behavior (1991)Impulse buying: Modeling its precursors (1998)Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR (2011)Branding the brain: A critical review and outlook (2012)Attention and choice: A review on eye movements in decision making (2013)Some aspects of the sequential design of experiments (1952)Applied Statistical Decision Theory (1962)Applied Statistical Decision Theory. (1962)Restless bandits: activity allocation in a changing world (1988)Legislative leviathan: party government in the House (1993)Regret Analysis of Stochastic and Nonstochastic Multi-armed Bandit Problems (2012)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Exploration and Exploitation in Organizational Learning (1991)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (2000)Risk as feelings. (2001)
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References

  • 1955A BEHAVIORAL MODEL OF RATIONAL CHOICE15,851 cited
  • 1993The Adaptive Decision Maker3,507 cited
  • 1988Adaptive strategy selection in decision making.1,953 cited
  • 1987Optimal Replacement of GMC Bus Engines: An Empirical Model of Harold Zurcher1,725 cited
  • 1988Contingent weighting in judgment and choice.1,585 cited
  • 2004A Cognitive Hierarchy Model of Games1,565 cited
  • 1979Bandit Processes and Dynamic Allocation Indices1,488 cited
  • 1992Behavioral Decision Research: A Constructive Processing Perspective1,449 cited
  • 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects1,036 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 1999Visual attention during brand choice: The impact of time pressure and task motivation602 cited
  • 2006Costly Information Acquisition: Experimental Analysis of a Boundedly Rational Model595 cited
  • 2013Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?479 cited
  • 2002Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory452 cited
  • 2011

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Emotion-Induced Engagement in Internet Video Advertisements
436 cited
  • 2004A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules434 cited
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    • 2020Dynamic channel control and pricing of a single perishable product on multiple distribution channels20 cited
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    • 2024Predicting and optimizing marketing performance in dynamic markets9 cited