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Covid-19 and Advertising: The Case for a Paradigm Shift
16 references·5 citing·44 second hop
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References

  • 1963The Structure of Scientific Revolutions35,276 cited
  • 1973Dilemmas in a general theory of planning16,321 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1992Advances in Consumer Research2,863 cited
  • 2020Impact of Covid-19 on consumer behavior: Will the old habits return or die?1,765 cited
  • 2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions813 cited
  • 2010Ways of constructing research questions: gap-spotting or problematization?786 cited
  • 2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?771 cited
  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
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  • 2002The Power of Affect: Predicting Intention344 cited
  • 2020Brand activism: Does courting controversy help or hurt a brand?

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340 cited
  • 1984The role of emotion in advertising296 cited
  • Cited by

    • 2025Green ad stories’ characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens22 cited
    • 2024Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X)22 cited
    • 2023The COVID ‐19 threat and luxury advertising21 cited
    • 2022#BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy13 cited
    • 2022“FASHION IN THE TIMES OF COVID-19: A LITERATURE REVIEW3 cited