SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Heterogeneous Learning and the Targeting of Marketing Communication for New Products
11 references·16 citing·50 second hop
Heterogeneous Learning and the Targeting of Marketing Communication for New Products (2007)Heterogeneous Learning and the Targeting …The Targeting of Advertising (2005)The Targeting of AdvertisingTemporal Differences in the Role of Marketing Communication in New Product Categories (2005)Temporal Differences in the R…Response Modeling with Nonrandom Marketing-Mix Variables (2004)Response Modeling with Nonran…Advertising, learning, and consumer choice in experience good markets: an empirical examination* (2003)Advertising, learning, and co…Empirically Distinguishing Informative and Prestige Effects of Advertising (2001)Empirically Distinguishing In…The Value of Purchase History Data in Target Marketing (1996)The Value of Purchase History…Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)Decision-Making Under Uncerta…Competitive Coupon Targeting (1995)Competitive Coupon TargetingA Simple Theory of Advertising as a Good or Bad (1993)A Simple Theory of Advertisin…Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice (1988)Modeling Multiattribute Utili…Design and Marketing of New Products (1981)Design and Marketing of New P…The value of context-specific studies for marketing (2022)The value of context-specific…When Will Workers Follow an Algorithm? A Field Experiment with a Retail Business (2020)When Will Workers Follow an A…Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment (2017)Self-Signaling and Prosocial …The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment (2016)The Role of Paid, Earned, and…Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa (2016)Brand communication, brand im…Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach (2015)Position Effects in Search Ad…The Value of Reputation in an Online Freelance Marketplace (2013)The Value of Reputation in an…Invited Paper —Learning Models: An Assessment of Progress, Challenges, and New Developments (2013)Invited Paper —Learning Model…Modeling Consumer Learning from Online Product Reviews (2012)Modeling Consumer Learning fr…Advertising Effects in Presidential Elections (2012)Advertising Effects in Presid…Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing (2011)Structural Workshop Paper—Dis…Search Engine Advertising: Channel Substitution When Pricing Ads to Context (2011)Search Engine Advertising: Ch…How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism (2011)How Peer Influence Affects At…Cross-Selling the Right Product to the Right Customer at the Right Time (2011)Cross-Selling the Right Produ…The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data (2009)The effect of advertising on …The Role of Targeted Communication and Contagion in Product Adoption (2008)The Role of Targeted Communic…Consumer Information, Product Quality, and Seller Reputation (1982)Advertising the American Dream (1985)Advertising, Breadth of Ownership, and Liquidity (2003)A Price Theory of Multi-Sided Platforms (2010)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)The economics of advertising (1972)The Economics of Information (1976)On the Pooling of Time Series and Cross Section Data (1978)An Empirical Model of Advertising Dynamics (2003)Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk (2004)The effects of corporate social responsibility on brand equity and firm performance (2015)A Price Discrimination Theory of Coupons (1984)Competitive Promotional Strategies (1988)Stability in Competition (1990)E-Customization (2003)How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011)The Economics of Privacy (2016)The Theory of Buyer Behavior (1971)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Patents as Options: Some Estimates of the Value of Holding European Patent Stocks (1984)How to improve Bayesian reasoning without instruction: Frequency formats. (1995)On narrow norms and vague heuristics: A reply to Kahneman and Tversky. (1996)On the reality of cognitive illusions. (1996)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Automobile Prices in Market Equilibrium (1995)Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Advertising as Information (1974)A Model of Sales. (1980)Price and Advertising Signals of Product Quality (1986)Targeted advertising and advertising avoidance (2013)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Conditional logit analysis of qualitative choice behavior (1972)A New Approach to Consumer Theory (1976)A New Product Growth Model for Consumer Durables (1976)Medical Innovation Revisited: Social Contagion versus Marketing Effort (2001)Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision (2002)Deriving the Pricing Power of Product Features by Mining Consumer Reviews (2011)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)A Practitioner's Guide to Estimation of Random-Coefficients Logit Models of Demand (2000)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets (1995)Integrating Operations and Marketing Perspectives of Product Innovation: The Influence of Organizational Process Factors and Capabilities on Development Performance (2001)The Fuzzy Front End of New Product Development for Discontinuous Innovations: A Theoretical Model (2004)THE INFLUENCE OF EXPERT REVIEWS ON CONSUMER DEMAND FOR EXPERIENCE GOODS: A CASE STUDY OF MOVIE CRITICS -super-*Uncertainty and Learning in Pharmaceutical Demand (2005)Persuasion: Empirical Evidence (2010)
this work references cited by second hop

References

  • 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
  • 1996The Value of Purchase History Data in Target Marketing754 cited
  • 1993A Simple Theory of Advertising as a Good or Bad731 cited
  • 2005The Targeting of Advertising522 cited
  • 2003Advertising, learning, and consumer choice in experience good markets: an empirical examination*474 cited
  • 1995Competitive Coupon Targeting373 cited
  • 1981Design and Marketing of New Products349 cited
  • 2001Empirically Distinguishing Informative and Prestige Effects of Advertising338 cited
  • 2004Response Modeling with Nonrandom Marketing-Mix Variables317 cited
  • 1988Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice316 cited
  • 2005Temporal Differences in the Role of Marketing Communication in New Product Categories254 cited

Cited by

  • 2008The Role of Targeted Communication and Contagion in Product Adoption308 cited
  • 2012Modeling Consumer Learning from Online Product Reviews248 cited
  • 2016Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa221 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2016
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
169 cited
  • 2013The Value of Reputation in an Online Freelance Marketplace167 cited
  • 2011Search Engine Advertising: Channel Substitution When Pricing Ads to Context166 cited
  • 2009The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data159 cited
  • 2015Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach156 cited
  • 2020When Will Workers Follow an Algorithm? A Field Experiment with a Retail Business147 cited
  • 2011Cross-Selling the Right Product to the Right Customer at the Right Time145 cited
  • 2013Invited Paper —Learning Models: An Assessment of Progress, Challenges, and New Developments135 cited
  • 2012Advertising Effects in Presidential Elections122 cited
  • 2017Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment111 cited
  • 2011Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing101 cited
  • 2011How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism99 cited
  • 2022The value of context-specific studies for marketing92 cited