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Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
16 references·16 citing·39 second hopsampled
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising (2016)Advertising Spillovers: Evidence from Onl…The economic analysis of advertising (2005)The economic analysis of adve…Development and Testing of a Model of Consideration Set Composition (1991)Development and Testing of a …Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations (1990)Recall and Consumer Considera…Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Exposure and affect: Overview…Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations (1987)Memory Factors in Advertising…Cognitive Psychology and Its Implications (1987)Cognitive Psychology and Its …Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Informative Advertising with Differentiated Products (1984)Informative Advertising with …Advertising as a Signal (1984)Advertising as a SignalEffects of message repetition and position on cognitive response, recall, and persuasion. (1979)Effects of message repetition…Equilibrium Distributions of Sales and Advertising Prices (1977)Equilibrium Distributions of …The Economics of Information (1976)The Economics of InformationAdvertising as Information (1974)Advertising as InformationThe Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorAttitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…The Economics of Information (1961)The Economics of InformationPeer Effects in Product Adoption (2022)Peer Effects in Product Adopt…Online and offline retailing: What we know and directions for future research (2022)Online and offline retailing:…TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands (2021)TV Advertising Effectiveness …The Effect of Television Advertising in United States Elections (2021)The Effect of Television Adve…Targeted Advertising and Consumer Inference (2021)Targeted Advertising and Cons…Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms (2020)Organizational Herding in Adv…Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment (2020)Advertising Effectiveness for…An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing (2019)An Experimental Investigation…The Spillover of Spotlight: Platform Recommendation in the Mobile App Market (2018)The Spillover of Spotlight: P…Exit, Voice, and Response on Digital Platforms: An Empirical Investigation of Online Management Response Strategies (2018)Exit, Voice, and Response on …Does Platform Owner’s Entry Crowd Out Innovation? Evidence from Google Photos (2018)Does Platform Owner’s Entry C…Spillover Effect of Consumer Awareness on Third Parties' Selling Strategies and Retailers' Platform Openness (2017)Spillover Effect of Consumer …Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness (2017)Ghost Ads: Improving the Econ…Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram (2016)Platform Integration and Dema…Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments (2016)Do Targeted Discount Offers S…Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns (2015)Spillover Effects in Seeded W…Information and Consumer Behavior (1970)Job Market Signaling (1973)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. 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(2006)A Model for Predictive Measurements of Advertising Effectiveness (1961)Situational Variables and Consumer Behavior (1975)Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation (2005)Tried and tested: The impact of online hotel reviews on consumer consideration (2008)What Makes Online Content Viral? (2011)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Signaling in Retrospect and the Informational Structure of Markets (2002)Neoliberalism, higher education and the knowledge economy: from the free market to knowledge capitalism (2005)Looking into the Black Box: A Survey of the Matching FunctionOn the Efficiency of Matching and Related Models of Search and Unemployment (1990)Micro-Foundations of Urban Agglomeration Economies (2003)The Categorical Imperative: Securities Analysts and the Illegitimacy Discount (1999)The Contributions of the Economics of Information to Twentieth Century Economics (2000)What Makes a Helpful Online Review? 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References

  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1961The Economics of Information5,253 cited
  • 1974Advertising as Information3,430 cited
  • 1976The Economics of Information3,287 cited
  • 1987Cognitive Psychology and Its Implications3,187 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
  • 1977Equilibrium Distributions of Sales and Advertising Prices1,034 cited
  • 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
  • 1979Effects of message repetition and position on cognitive response, recall, and persuasion.813 cited
  • 1984Informative Advertising with Differentiated Products730 cited
  • 1991Development and Testing of a Model of Consideration Set Composition683 cited
  • 2005The economic analysis of advertising677 cited
  • 1984Advertising as a Signal614 cited
  • 1987Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations

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480 cited

Cited by

  • 2018Does Platform Owner’s Entry Crowd Out Innovation? Evidence from Google Photos239 cited
  • 2018Exit, Voice, and Response on Digital Platforms: An Empirical Investigation of Online Management Response Strategies200 cited
  • 2022Online and offline retailing: What we know and directions for future research185 cited
  • 2016Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram185 cited
  • 2017Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness171 cited
  • 2021TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands146 cited
  • 2017Spillover Effect of Consumer Awareness on Third Parties' Selling Strategies and Retailers' Platform Openness144 cited
  • 2015Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns135 cited
  • 2019An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing120 cited
  • 2016Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments115 cited
  • 2018The Spillover of Spotlight: Platform Recommendation in the Mobile App Market96 cited
  • 2021Targeted Advertising and Consumer Inference93 cited
  • 2020Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment80 cited
  • 2021The Effect of Television Advertising in United States Elections78 cited
  • 2022Peer Effects in Product Adoption67 cited
  • 2020Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms63 cited