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Quantifying nation equity with sales data: A structural approach · Study

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ArticleQuantifying nation equity with sales data: A structural approach

Junhong Chu2012

OA

Articlegreen2012

Quantifying nation equity with sales data: A structural approach

31 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Behavior in Brand Consumption and Identification International Business and FDI Consumer Market Behavior and Pricing

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 31 citations exist upstream.

References

1995Automobile Prices in Market Equilibrium 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE 1998Measuring Market Power in the Ready-to-Eat Cereal Industry 1998Brand Equity as a Signaling Phenomenon 1982Country-of-Origin Effects on Product Evaluations 2007Strategic Brand Management 1999A review and meta-analysis of country-of-origin research 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China

Cited by

2021Do “Made in USA” Claims Matter?2021Geography as branding: Descriptive evidence from Taobao

Details

Year2012

Typearticle

Published2012-09-28

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations31

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.ijresmar.2012.06.005

openalex_workW3125841157

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