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Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertising Effectiveness
16 references·1 citing·52 second hop
Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertising Effectiveness (2021)Keeping Up with Media Multitasking: An Ey…Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda (2017)Shedding New Light on How Adv…Media Multitasking Effects on Cognitive vs. Attitudinal Outcomes: A Meta-Analysis (2016)Media Multitasking Effects on…The consequences of media multitasking for youth: A review (2015)The consequences of media mul…Exposure and Use of Mobile Media Devices by Young Children (2015)Exposure and Use of Mobile Me…Training Attentional Control in Infancy (2011)Training Attentional Control …Media Multitasking Behavior: Concurrent Television and Computer Usage (2011)Media Multitasking Behavior: …Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010)Introducing the PCMC Model: A…Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands (2010)Comparing Children's and Adul…Being of two minds: Switching mindsets exhausts self-regulatory resources (2010)Being of two minds: Switching…Training and transfer effects of executive functions in preschool children (2008)Training and transfer effects…The Effects of Background Television on the Toy Play Behavior of Very Young Children (2008)The Effects of Background Tel…Spent Resources: Self‐Regulatory Resource Availability Affects Impulse Buying (2007)Spent Resources: Self‐Regulat…Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Entertainment-Education and E…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Psychological Foundations of Attitudes (1968)Psychological Foundations of …A Theory of Psychological Reactance (1968)A Theory of Psychological Rea…Measuring the mediating effect of satisfaction and compatibility on the relationship between podcast features and users’ intention of continuous usage and word of mouth (2023)Measuring the mediating effec…Structure and Strategy in Learning to Talk (1973)Early Television Exposure and Subsequent Attentional Problems in Children (2004)The effects of infant media usage: what do we know and what should we learn? 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References

  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 1968A Theory of Psychological Reactance1,665 cited
  • 2002Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion1,452 cited
  • 2015Exposure and Use of Mobile Media Devices by Young Children1,052 cited
  • 2008Training and transfer effects of executive functions in preschool children1,041 cited
  • 2007Spent Resources: Self‐Regulatory Resource Availability Affects Impulse Buying1,028 cited
  • 1968Psychological Foundations of Attitudes835 cited
  • 2015The consequences of media multitasking for youth: A review369 cited
  • 2008The Effects of Background Television on the Toy Play Behavior of Very Young Children329 cited
  • 2010Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content285 cited
  • 2011Media Multitasking Behavior: Concurrent Television and Computer Usage280 cited
  • 2017Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda245 cited
  • 2011Training Attentional Control in Infancy199 cited
  • 2010Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands196 cited

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  • 2010Being of two minds: Switching mindsets exhausts self-regulatory resources166 cited
  • 2016Media Multitasking Effects on Cognitive vs. Attitudinal Outcomes: A Meta-Analysis154 cited
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    • 2023Measuring the mediating effect of satisfaction and compatibility on the relationship between podcast features and users’ intention of continuous usage and word of mouth7 cited