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The Effect of Service Quality, Learning Quality, and Promotion Strategy on Parents' Decisions in Choosing ABC Primary Schools
9 references·1 citing·36 second hop
The Effect of Service Quality, Learning Quality, and Promotion Strategy on Parents' Decisions in Choosing ABC Primary Schools (2021)The Effect of Service Quality, Learning Q…Strategy for Improving Service Performance through Organizational Culture and Climate (2020)Strategy for Improving Servic…Impact of Service Quality and Service Innovations on Competitive Advantage in Retailing (2019)Impact of Service Quality and…Pengaruh Pendidikan Dan Pelatihan Kerja Serta Lingkungan Kerja Terhadap Kinerja Karyawan PT Inplasco Prima Surya (2016)Pengaruh Pendidikan Dan Pelat…MARKETING HIGHER EDUCATION USING THE 7 PS FRAMEWORK (2011)MARKETING HIGHER EDUCATION US…Can a higher education institution's marketing strategy improve the student‐institution match? (2011)Can a higher education instit…A new higher education marketing mix: the 7Ps for MBA marketing (2008)A new higher education market…Service Management: Operations, Strategy, Information Technology (2003)Service Management: Operation…Essentials of Services Marketing (1998)Essentials of Services Market…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…The Role Of Brand Image As Mediating Variable In The Influence Of Price And Promotion On Buying Interest (Study Case On Hyundai Electric Car) (2021)The Role Of Brand Image As Me…Marketing Research: An Applied Approach (2000)Specific remedy for specific problem: measuring service quality in South African higher education (2009)Utilizing the brand ecosystem framework in designing branding strategies for higher education (2011)University brand equity: an empirical investigation of its dimensions (2014)Studying Student College Choice: A Three-Phase Model and the Implications for Policymakers. (1987)The Role of Marketing (1999)Word-of-Mouth Processes within a Services Purchase Decision Context (2000)Choosing a University: A conjoint analysis of the impact of higher fees on students applying for university in 2012 (2012)Students’ Satisfaction and Achievement and Absorption Capacity in Higher Education (2015)University Social Responsibility and Brand Image of Private Universities in Bangkok (2015)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Behavioral Consequences of Service Quality (1996)Strategic Marketing for Educational Institutions (1995)Dynamic capabilities, Marketing Capability and Organizational Performance (2017)Service marketing mix as input and output of higher and technical education (2019)A Systematic and Updated Review of the Literature on Higher Education Marketing 2005–2019 (2021)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The impact of supply chain management practices on competitive advantage and organizational performance (2004)Service Innovation in the Digital Age: Key Contributions and Future Directions (2015)Administrasi Perkantoran Modern (2000)Handbook of organizational culture and climate (2000)The Handbook of Organizational Culture and Climate (2010)Organizational Climate and The Achievement of Objectives in a Governmental Tourism Management Institution (2023)The partial least squares approach for structural equation modeling. (1998)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)The role of expectations in the consumer satisfaction formation process: Empirical evidence in the travel agency sector (2005)Failure to deliver? Linking online order fulfillment glitches with future purchase behavior (2011)The Influence of Online Reviews on Consumers' Attributions of Service Quality and Control for Service Standards in Hotels (2013)Customer satisfaction and its measurement in hospitality enterprises (1999)Service quality, customer satisfaction, and behavioral intentions in the service factory (2006)The evolution of the intellectual structure of operations management—1980–2006: A citation/co‐citation analysis (2008)The influence of Organizational Support and Management of Employee Performance Marketing in Mediation by Competence (2021)
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 2003Service Management: Operations, Strategy, Information Technology1,083 cited
  • 2008A new higher education marketing mix: the 7Ps for MBA marketing348 cited
  • 1998Essentials of Services Marketing200 cited
  • 2011Can a higher education institution's marketing strategy improve the student‐institution match?97 cited
  • 2011MARKETING HIGHER EDUCATION USING THE 7 PS FRAMEWORK42 cited
  • 2019Impact of Service Quality and Service Innovations on Competitive Advantage in Retailing38 cited
  • 2020Strategy for Improving Service Performance through Organizational Culture and Climate9 cited
  • 2016Pengaruh Pendidikan Dan Pelatihan Kerja Serta Lingkungan Kerja Terhadap Kinerja Karyawan PT Inplasco Prima Surya4 cited

Cited by

  • 2021The Role Of Brand Image As Mediating Variable In The Influence Of Price And Promotion On Buying Interest (Study Case On Hyundai Electric Car)12 cited

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