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Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (S-O-R) perspective on Huawei’s brand loyalty in China
16 references·7 citing·34 second hop
Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (S-O-R) perspective on Huawei’s brand loyalty in China (2021)Understanding rural Chinese consumers’ be…European Journal of Business and Management (2017)European Journal of Business …A Beginner’s Guide to Factor Analysis: Focusing on Exploratory Factor Analysis (2013)A Beginner’s Guide to Factor …Research design: qualitative, quantitative, and mixed methods approaches (2003)Research design: qualitative,…Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Country as brand, product, an…Atmospheric qualities of online retailing (2001)Atmospheric qualities of onli…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Managing Brand Equity (1991)Managing Brand EquityStructural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Attitude-behavior relations: …An approach to environmental psychology (1974)An approach to environmental …Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Brand Loyalty Vs. Repeat Purc…The principle of congruity in the prediction of attitude change. (1955)The principle of congruity in…Impulsive buying behaviour in live-streaming commerce: an application of S-O-R theory (2025)Impulsive buying behaviour in…Impact of social media news on COVID-19 vaccine hesitancy and vaccination behavior (2023)Impact of social media news o…The Effect of Omnichannel Integration on Fresh Food Customer Engagement from the Viewpoint of Flow Experience (2022)The Effect of Omnichannel Int…RETRACTED ARTICLE: The impact of omni-channel collaborative marketing on customer loyalty to fresh retailers: the mediating effect of the omni-channel shopping experience (2022)RETRACTED ARTICLE: The impact…The important role of customer bonding capability to increase marketing performance in small and medium enterprises (2021)The important role of custome…Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products (2021)Neuropsychological responses …Effect of customer involvement on co-creation of services: A moderated mediation model (2021)Effect of customer involvemen…Nature of Prejudice (1954)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)From Intentions to Actions: A Theory of Planned Behavior (1985)The Elaboration Likelihood Model of Persuasion (1986)The theory of planned behavior (1991)ASPECTS OF THE THEORY OF SYNTAX (1964)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice (2005)Integrating quantitative and qualitative research: how is it done? (2006)Achieving Effective Remote Working During the COVID‐19 Pandemic: A Work Design Perspective (2020)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 2003Research design: qualitative, quantitative, and mixed methods approaches18,745 cited
  • 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.7,609 cited
  • 1974An approach to environmental psychology7,295 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1991Managing Brand Equity3,818 cited
  • 2013A Beginner’s Guide to Factor Analysis: Focusing on Exploratory Factor Analysis3,303 cited
  • 2017European Journal of Business and Management2,838 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 1955The principle of congruity in the prediction of attitude change.1,700 cited
  • 2001Atmospheric qualities of online retailing1,472 cited

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  • 1973Brand Loyalty Vs. Repeat Purchasing Behavior1,369 cited
  • Cited by

    • 2021Effect of customer involvement on co-creation of services: A moderated mediation model52 cited
    • 2023Impact of social media news on COVID-19 vaccine hesitancy and vaccination behavior35 cited
    • 2021The important role of customer bonding capability to increase marketing performance in small and medium enterprises31 cited
    • 2022RETRACTED ARTICLE: The impact of omni-channel collaborative marketing on customer loyalty to fresh retailers: the mediating effect of the omni-channel shopping experience30 cited
    • 2025Impulsive buying behaviour in live-streaming commerce: an application of S-O-R theory14 cited
    • 2022The Effect of Omnichannel Integration on Fresh Food Customer Engagement from the Viewpoint of Flow Experience13 cited
    • 2021Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products13 cited