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Buying Korean Products through Overseas Direct Purchase as a Distribution Means in China
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References

  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 2007Nation branding: Concepts, Issues, Practice474 cited
  • 2019Two decades of research on nation branding: a review and future research agenda317 cited
  • 1998Nation-brands of the twenty-first century273 cited
  • 2013Shopping and Word-of-Mouth Intentions on Social Media265 cited
  • 2017A systems perspective on markets – Toward a research agenda202 cited
  • 2016Market system dynamics186 cited
  • 2019New Roles of Government in the Governance of Business Conduct: Implications for Management and Organizational Research158 cited
  • 2018Markets changing, changing markets: Institutional work as market shaping146 cited
  • 2019The influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e-satisfaction96 cited
  • 2017The Comparative Study on Third Party Mobile Payment Between UTAUT2 and TTF34 cited

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