SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Effects of Perceived Trust and Ease of Use on Adoption of Mobile Marketing in the Telecommunication Industry of Tanzania
16 references·0 citing·33 second hop
The Effects of Perceived Trust and Ease of Use on Adoption of Mobile Marketing in the Telecommunication Industry of Tanzania (2021)The Effects of Perceived Trust and Ease o…Usefulness of Correlation Analysis (2019)Usefulness of Correlation Ana…Technology Acceptance Model Limitations and Criticisms: Exploring the Practical Applications and Use in Technology-related Studies, Mixed-method, and Qualitative Researches (2018)Technology Acceptance Model L…M‐payment service: Interplay of perceived risk, benefit, and trust in service adoption (2018)M‐payment service: Interplay …The literature review of technology adoption models and theories for the novelty technology (2017)The literature review of tech…Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework (2016)Understanding mobile marketin…Mobile marketing: A literature review on its value for consumers and retailers (2014)Mobile marketing: A literatur…Extending the Technology Acceptance Model to Mobile Banking Adoption in Rural Zimbabwe (2013)Extending the Technology Acce…Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Consumer Acceptance and Use o…A meta-analysis of mobile commerce adoption and the moderating effect of culture (2012)A meta-analysis of mobile com…Exploring the relationship between perceived usefulness, perceived ease of use, perceived enjoyment, attitude and subscribers' intention towards using 3G mobile services (2011)Exploring the relationship be…Antecedents to permission based mobile marketing: an initial examination (2009)Antecedents to permission bas…An empirical examination of factors influencing the intention to use mobile payment (2009)An empirical examination of f…The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift. (2007)The Legacy of the Technology …Research Methods for Business Students (2nd edition) (2000)Research Methods for Business…Understanding Information Technology Usage: A Test of Competing Models (1995)Understanding Information Tec…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)The DeLone and McLean Model of Information Systems Success: A Ten-Year Update (2003)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Predicting the determinants of mobile payment acceptance: A hybrid SEM-neural network approach (2017)What factors influence the mobile health service adoption? A meta-analysis and the moderating role of age (2017)Developing a general extended UTAUT model for M-payment adoption (2020)User Acceptance of Information Technology: Toward A Unified View1 (2003)An empirical examination of continuance intention of mobile payment services (2012)Modeling Consumers’ Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and Trust (2015)Understanding consumer adoption of mobile payment in India: Extending Meta-UTAUT model with personal innovativeness, anxiety, trust, and grievance redressal (2020)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)The Technology Acceptance Model: Its past and its future in health care (2009)Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead (2016)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption (2020)Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review (2021)Determinants of big data analytics adoption in small and medium-sized enterprises (SMEs) (2022)A conceptual framework for determining metaverse adoption in higher institutions of gulf area: An empirical study using hybrid SEM-ANN approach (2022)Exploring artificial intelligence adoption in public organizations: a comparative case study (2022)Prediction of User’s Intention to Use Metaverse System in Medical Education: A Hybrid SEM-ML Learning Approach (2022)An exploration of values in ethical consumer decision making (2005)The globalization strategies of business-to-business born global firms in the wireless technology industry (2006)Exploring the Relationship between Employer Branding and Employee Retention (2016)ASSESSING THE ROLE OF FORMAL EDUCATION IN PROMOTING ENTREPRENEURSHIP (2023)Exploring the Relationship between Cultural Intelligence (CQ) and Management Competencies (MC) (2023)Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint (2023)Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 (2000)Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2017)
this work references cited by second hop

References

  • 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology115,720 cited
  • 1995Understanding Information Technology Usage: A Test of Competing Models8,810 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 2007The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift.2,044 cited
  • 2009An empirical examination of factors influencing the intention to use mobile payment1,327 cited
  • 2017The literature review of technology adoption models and theories for the novelty technology1,065 cited
  • 2012A meta-analysis of mobile commerce adoption and the moderating effect of culture541 cited
  • 2000Research Methods for Business Students (2nd edition)413 cited
  • 2016Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework343 cited
  • 2019Usefulness of Correlation Analysis252 cited
  • 2018M‐payment service: Interplay of perceived risk, benefit, and trust in service adoption223 cited
  • 2014Mobile marketing: A literature review on its value for consumers and retailers208 cited
  • 2009Antecedents to permission based mobile marketing: an initial examination179 cited
  • 2011Exploring the relationship between perceived usefulness, perceived ease of use, perceived enjoyment, attitude and subscribers' intention towards using 3G mobile services

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

178 cited
  • 2018Technology Acceptance Model Limitations and Criticisms: Exploring the Practical Applications and Use in Technology-related Studies, Mixed-method, and Qualitative Researches174 cited
  • 2013Extending the Technology Acceptance Model to Mobile Banking Adoption in Rural Zimbabwe158 cited
  • Cited by

    No citing works inside the corpus for this window.