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Professional Clubs as Platforms in Multi-Sided Markets in Times of COVID-19: The Role of Spectators and Atmosphere in Live Football
16 references·2 citing·52 second hop
Professional Clubs as Platforms in Multi-Sided Markets in Times of COVID-19: The Role of Spectators and Atmosphere in Live Football (2021)Professional Clubs as Platforms in Multi-…Sponsorship-linked marketing: research surpluses and shortages (2019)Sponsorship-linked marketing:…The Psychology of Suspense in Dramatic Exposition (2013)The Psychology of Suspense in…The effects of emotions on football spectators' satisfaction and behavioural intentions (2012)The effects of emotions on fo…The role of emotion in explaining consumer satisfaction and future behavioural intention (2008)The role of emotion in explai…State of Art and Science in Sponsorship-Linked Marketing (2008)State of Art and Science in S…Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention (2007)Effects of Product Placement …Selective preference in visual fixation away from negative images in old age? An eye-tracking study. (2006)Selective preference in visua…How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising (2006)How to Capture the Heart? Rev…Some Empirical Aspects of Multi-sided Platform Industries (2003)Some Empirical Aspects of Mul…Outcome uncertainty and attendance demand in sport: the case of English soccer (2002)Outcome uncertainty and atten…When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa) (2001)When Arousal Influences Ad Ev…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials (1990)Involuntary Attention and Phy…Commercial Sponsorship (1983)Commercial SponsorshipEffect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study (2022)Effect of emotion induction o…Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts (2021)Game play and the effectivene…Who is the Celebrity Endorser? 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References

  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
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  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
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  • 2008State of Art and Science in Sponsorship-Linked Marketing268 cited
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  • 2019Sponsorship-linked marketing: research surpluses and shortages

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194 cited
  • 2013The Psychology of Suspense in Dramatic Exposition193 cited
  • 2012The effects of emotions on football spectators' satisfaction and behavioural intentions170 cited
  • Cited by

    • 2021Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts22 cited
    • 2022Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study21 cited