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Structural topic modelling segmentation: a segmentation method combining latent content and customer context
16 references·1 citing·42 second hop
Structural topic modelling segmentation: a segmentation method combining latent content and customer context (2021)Structural topic modelling segmentation: …What do hotel customers complain about? 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References

  • 2013Business Research Methods2,936 cited
  • 2014Structural Topic Models for Open‐Ended Survey Responses1,967 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
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  • 2014Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation774 cited
  • 2019Uniting the Tribes: Using Text for Marketing Insight741 cited
  • 2016A Model of Text for Experimentation in the Social Sciences734 cited
  • 2017Automated Text Analysis for Consumer Research635 cited
  • 2011Automated Marketing Research Using Online Customer Reviews461 cited
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  • 2014Broadcasting and Narrowcasting: How Audience Size Affects What People Share361 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study

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338 cited
  • 2004Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism337 cited
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