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Do parasocial interactions and vicarious experiences in the beauty YouTube channels promote consumer purchase intention?
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Do parasocial interactions and vicarious experiences in the beauty YouTube channels promote consumer purchase intention? (2021)Do parasocial interactions and vicarious …Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Social media influencer marke…Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Instagram and YouTube blogger…Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Celebrity vs. Influencer endo…Investigating the impact of social media advertising features on customer purchase intention (2018)Investigating the impact of s…YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)YouTube vloggers' influence o…Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Exploring the credibility of …Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction (2014)Fostering Consumer–Brand Rela…Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Determinants of consumer enga…Parasocial Interaction: A Review of the Literature and a Model for Future Research (2002)Parasocial Interaction: A Rev…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The need to belong: Desire fo…LONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING (1985)LONELINESS, PARASOCIAL INTERA…Back-Translation for Cross-Cultural Research (1970)Back-Translation for Cross-Cu…Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping (1964)Perceived Risk and Consumer D…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…Life on the Screen: Identity in the Age of the Internet (1997)The media equation: how people treat computers, television, and new media like real people and places (1997)Communication, Power and Counter-power in the Network Society (2007)The Strength of Weak Ties (1973)Structural equation modeling in practice: A review and recommended two-step approach. 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References

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  • 1995The need to belong: Desire for interpersonal attachments as a fundamental human motivation.21,991 cited
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  • 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,057 cited
  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users1,769 cited
  • 2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions1,646 cited
  • 2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,413 cited
  • 2002Parasocial Interaction: A Review of the Literature and a Model for Future Research1,246 cited
  • 2021Social media influencer marketing: A systematic review, integrative framework and future research agenda1,191 cited
  • 1985LONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING1,140 cited
  • 2016YouTube vloggers' influence on consumer luxury brand perceptions and intentions1,033 cited

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  • 2014Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction971 cited
  • 1964Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping927 cited
  • 2018Investigating the impact of social media advertising features on customer purchase intention910 cited
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