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Brand Purpose and ‘Woke’ Branding Campaigns
16 references·3 citing·52 second hopsampled
Brand Purpose and ‘Woke’ Branding Campaigns (2021)Brand Purpose and ‘Woke’ Branding Campaig…Woke-washing: “intersectional” femvertising and branding “woke” bravery (2019)Woke-washing: “intersectional…Enhancing supply chain performance through supplier social sustainability: An emerging economy perspective (2017)Enhancing supply chain perfor…Social media for public relations: Lessons from four effective cases (2016)Social media for public relat…From Bounded Morality to Consumer Social Responsibility: A Transdisciplinary Approach to Socially Responsible Consumption and Its Obstacles (2016)From Bounded Morality to Cons…Corporate social responsibility and firm performance: The mediating role of marketing competence and the moderating role of market environment (2015)Corporate social responsibili…The ultimate marketing machine (2014)The ultimate marketing machineHow CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation (2013)How CSR Leads to Corporate Br…Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective (2012)Strategically Leveraging Corp…Individual values and motivational complexities in ethical clothing consumption: A means-end approach (2012)Individual values and motivat…Corporate social responsibility and marketing channel coordination (2011)Corporate social responsibili…Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers (2010)Why Ethical Consumers Don’t W…The conscious consumer: taking a flexible approach to ethical behaviour (2009)The conscious consumer: takin…Unpacking the Millennials: A Cautionary Tale for Teacher Education (2007)Unpacking the Millennials: A …Purchase decision‐making in fair trade and the ethical purchase ‘gap’: ‘is there a fair trade twix?’ (2006)Purchase decision‐making in f…The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)The myth of the ethical consu…Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap (2000)Do consumers really care abou…Exploring ethical consumption of generation Z: theory of planned behaviour (2022)Exploring ethical consumption…Change of Mind: Marketing Social Justice to the Fashion Consumer (2022)Change of Mind: Marketing Soc…Internal Branding - In search of a new paradigm: Guest editorial (2021)Internal Branding - In search…A Theory of Cognitive Dissonance (1957)Green Consumption: Behavior and Norms (2010)Lost in translation: Exploring the ethical consumer intention–behavior gap (2012)The values and motivations behind sustainable fashion consumption (2015)A Theory of Cognitive Dissonance (2017)Advances in Consumer Research (2025)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)Do Consumers Care about Ethics? 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References

  • 2001The myth of the ethical consumer – do ethics matter in purchase behaviour?1,669 cited
  • 2010Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers1,489 cited
  • 2000Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap557 cited
  • 2013How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation546 cited
  • 2017Enhancing supply chain performance through supplier social sustainability: An emerging economy perspective447 cited
  • 2019Woke-washing: “intersectional” femvertising and branding “woke” bravery414 cited
  • 2009The conscious consumer: taking a flexible approach to ethical behaviour313 cited
  • 2006Purchase decision‐making in fair trade and the ethical purchase ‘gap’: ‘is there a fair trade twix?’199 cited
  • 2012Individual values and motivational complexities in ethical clothing consumption: A means-end approach191 cited
  • 2016Social media for public relations: Lessons from four effective cases189 cited
  • 2012Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective182 cited
  • 2015Corporate social responsibility and firm performance: The mediating role of marketing competence and the moderating role of market environment173 cited
  • 2011Corporate social responsibility and marketing channel coordination

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138 cited
  • 2016From Bounded Morality to Consumer Social Responsibility: A Transdisciplinary Approach to Socially Responsible Consumption and Its Obstacles137 cited
  • 2014The ultimate marketing machine101 cited
  • 2007Unpacking the Millennials: A Cautionary Tale for Teacher Education89 cited
  • Cited by

    • 2022Exploring ethical consumption of generation Z: theory of planned behaviour465 cited
    • 2022Change of Mind: Marketing Social Justice to the Fashion Consumer7 cited
    • 2021Internal Branding - In search of a new paradigm: Guest editorial7 cited