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Arctic narratives: brewing a brand with neolocalism
16 references·9 citing·48 second hop
Arctic narratives: brewing a brand with neolocalism (2021)Arctic narratives: brewing a brand with n…Using terroir to exploit local identity and cultural heritage in marketing strategies: An exploratory study among Italian and French wine producers (2016)Using terroir to exploit loca…Sami Histories, Colonialism, and Finland (2015)Sami Histories, Colonialism, …The Rise of Storytelling as the New Marketing (2012)The Rise of Storytelling as t…Creating visual narrative art for decoding stories that consumers and brands tell (2010)Creating visual narrative art…When consumers and brands talk: Storytelling theory and research in psychology and marketing (2008)When consumers and brands tal…Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims (2008)Projecting Authenticity Throu…Corporate brands with a heritage (2007)Corporate brands with a herit…Storytelling: Branding in Practice (2005)Storytelling: Branding in Pra…Storytelling: Branding in Practice (2005)Storytelling: Branding in Pra…How brands become icons: the principles of cultural branding (2005)How brands become icons: the …Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Teaching Old Brands New Trick…Brand Community (2001)Brand CommunitySTORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND". (1995)STORIES OF THE STORYTELLING O…Authenticity and the textual persona: postmodern paradoxes in advertising narrative (1994)Authenticity and the textual …Postmodernity: The age of marketing (1993)Postmodernity: The age of mar…How is a regional wine destination constructed? Exploring storytelling through stakeholder narratives in Yoichi-Niki, Japan (2026)How is a regional wine destin…What Do #Storytelling and #Marketing Have in Common? 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References

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  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
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2016
Using terroir to exploit local identity and cultural heritage in marketing strategies: An exploratory study among Italian and French wine producers
34 cited

Cited by

  • 2022The influence of storytelling on the consumer–brand relationship experience61 cited
  • 2021Linking Sustainability, Embeddedness and Marketing Strategies: A Study on the Craft Beer Sector in Italy30 cited
  • 2022Expressions of the past: A practice-based approach of brand longevity visual translation in advertising26 cited
  • 2022Planning for craft breweries: neolocalism, third places and gentrification22 cited
  • 2023Looking behind the label: Firm-centric brand storytelling and the development of local consumption spaces15 cited
  • 2023The activist brand and the transformational power of resistance: towards a narrative conceptual framework15 cited
  • 2022Craft Breweries, Neolocalism, and the Geography Classroom3 cited
  • 2023What Do #Storytelling and #Marketing Have in Common? A Comprehensive Literature Review from the Web of Science2 cited
  • 2026How is a regional wine destination constructed? Exploring storytelling through stakeholder narratives in Yoichi-Niki, Japan1 cited