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Online channel strategies under different offline channel power structures · Study

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ArticleOnline channel strategies under different offline channel power structures

Xujin Pu2021

Article2021

Online channel strategies under different offline channel power structures

Xujin Pu · Shiming Zhang · Bowen Ji · Guanghua Han

66 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

2006Perspectives in supply chain risk management 2015Agency Selling or Reselling? Channel Structures in Electronic Retailing 2018Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model 1972Power Measurement in the Distribution Channel 2011Trust in Forecast Information Sharing 2005Channel Coordination with a Risk‐Neutral Supplier and a Downside‐Risk‐Averse Retailer 2017Strategic introduction of the marketplace channel under spillovers from online to offline sales 2008Price and service competition of supply chains with risk-averse retailers under demand uncertainty

Cited by

2023The choice between the agency and reselling modes considering green technology with the cap-and-trade scheme 2023Power structure preferences in a dual-channel supply chain: Demand information symmetry vs. asymmetry 2023Channel strategies when digital platforms emerge: A systematic literature review 2023E-commerce channel management on the manufacturers’ side: ongoing debates and future research pathways 2024Agency models in online platforms: A review of recent developments and future prospects

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Details

Year2021

Typearticle

Published2021-02-15

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations66

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.jretconser.2021.102479

openalex_workW3131894707

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2023Consumers’ free riding: Pricing and retailer service decisions in a closed-loop supply chain

2025Platform's role in green vs. non-green product competition: Blockchain transparency and selling contract selection

2025Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures