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Exploring Mistakes and Failures in Social Marketing: The Inside Story
16 references·2 citing·57 second hopsampled
Exploring Mistakes and Failures in Social Marketing: The Inside Story (2021)Exploring Mistakes and Failures in Social…Non-linear causal modelling in social marketing for wicked problems (2017)Non-linear causal modelling i…Business Not as Usual: Developing Socially Conscious Entrepreneurs and Intrapreneurs (2017)Business Not as Usual: Develo…The social marketing theory-based (SMT) approach for designing interventions (2016)The social marketing theory-b…Service-dominant logic 2025 (2016)Service-dominant logic 2025Midstream value creation in social marketing (2016)Midstream value creation in s…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing (2015)From elicitation to consumpti…Social Marketing (2014)Social MarketingUnlocking the potential of upstream social marketing (2013)Unlocking the potential of up…Fresh ideas: services thinking for social marketing (2013)Fresh ideas: services thinkin…Transformative social marketing: co‐creating the social marketing discipline and brand (2012)Transformative social marketi…Frontiers of Entrepreneurship Research (2012)Frontiers of Entrepreneurship…Role of Relationship Management and Value Co-Creation in Social Marketing (2009)Role of Relationship Manageme…Activate Omaha (2009)Activate OmahaUsing thematic analysis in psychology (2006)Using thematic analysis in ps…Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)Fear appeals in social market…Social Marketing & Behavioral Science: An Unnecessary Divide (2025)Social Marketing & Behavioral…Social marketing: promoting a change in public behaviour. 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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2016Service-dominant logic 20251,365 cited
  • 2004Fear appeals in social marketing: Strategic and ethical reasons for concern590 cited
  • 2012Transformative social marketing: co‐creating the social marketing discipline and brand229 cited
  • 2012Frontiers of Entrepreneurship Research223 cited
  • 2014Social Marketing208 cited
  • 2013Unlocking the potential of upstream social marketing164 cited
  • 2013Fresh ideas: services thinking for social marketing119 cited
  • 2017Business Not as Usual: Developing Socially Conscious Entrepreneurs and Intrapreneurs67 cited
  • 2016The social marketing theory-based (SMT) approach for designing interventions61 cited
  • 2009Role of Relationship Management and Value Co-Creation in Social Marketing56 cited
  • 2015From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing49 cited
  • 2016Midstream value creation in social marketing42 cited
  • 2017Non-linear causal modelling in social marketing for wicked problems39 cited

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  • 2009Activate Omaha34 cited
  • Cited by

    • 2023Social marketing: promoting a change in public behaviour. A case study of company "Rigas Mezi"1 cited
    • 2025Social Marketing & Behavioral Science: An Unnecessary Divide1 cited