Chapter2012

The Nature and Understanding of Value: A Service-Dominant Logic Perspective

105 citations0/0 files storedReview of marketing research

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Service and Product Innovation Customer Service Quality and Loyalty Management and Organizational Studies

Abstract

In this introduction we clarify the nature and scope of value in service-dominant (S-D) logic, as well as briefly discuss how the essays in this volume relate to this framework. We also share some thoughts on the need for, and S-D logic's role in, the further theory development about value and value cocreation, in general, and marketing, in particular.

Citations in this library

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References

1988The Constitution of Society.2007Service-dominant logic: continuing the evolution 2000Service Management and Marketing: A Customer Relationship Management Approach 2010It's all B2B…and beyond: Toward a systems perspective of the market 2010Expanding understanding of service exchange and value co-creation: a social construction approach 2011Contextualization and value-in-context: How context frames exchange 2001Reframing Business: When the Map Changes the Landscape 2009The evolving brand logic: a service-dominant logic perspective

Cited by

2017Strategic B2B customer experience management: the importance of outcomes-based measures 2019Customer value in tourism and hospitality: Broadening dimensions and stretching the value-satisfaction-loyalty chain 2015Towards a service-dominant approach to social marketing 2016Intrinsic value dimensions and the value-satisfaction-loyalty chain: a causal model for services 2014Research traditions of innovation 2019Customer value in Quick-Service Restaurants: A cross-cultural study 2018Value logics for service innovation: practice-driven implications for service-dominant logic 2020Mobilising SDG 12: co-creating sustainability through brands

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