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All that glitters is not gold: when glossy packaging hurts brand trust · Study

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ArticleAll that glitters is not gold: when glossy packaging hurts brand trust

Yegyu Han2021

Article2021

All that glitters is not gold: when glossy packaging hurts brand trust

Yegyu Han · Mario Pandelaere

8 citations·0/0 files stored·Marketing Letters

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Consumer Packaging Perceptions and Trends Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1968A Theory of Psychological Reactance 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 2001Brand trust in the context of consumer loyalty 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent 2008Holistic Package Design and Consumer Brand Impressions 1999Consumers' Trust in a Brand and the Link to Brand Loyalty 1984Journal of Consumer Research 1999Visual attention during brand choice: The impact of time pressure and task motivation

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2022Drawn to the gloss: Examining the effect of product reflection on product aesthetics

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Details

Year2021

Typearticle

Published2021-02-22

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations8

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1007/s11002-021-09562-y

openalex_workW3133334531

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