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Thought favorability: mediating role in fit and brand advocacy
16 references·0 citing·49 second hopsampled
Thought favorability: mediating role in fit and brand advocacy (2021)Thought favorability: mediating role in f…A Decade of Online Advertising Research: What We Learned and What We Need to Know (2019)A Decade of Online Advertisin…Schema-triggered Affect: Applications to Social Perception (2014)Schema-triggered Affect: Appl…The fairyland of Second Life: Virtual social worlds and how to use them (2009)The fairyland of Second Life:…The role of Internet addiction in online game loyalty: an exploratory study (2008)The role of Internet addictio…Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention (2007)Effects of Product Placement …Product Placement: How Brands Appear on Television (2006)Product Placement: How Brands…Self-Validation of Cognitive Responses to Advertisements (2004)Self-Validation of Cognitive …Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…Consumer resistance in a world of advertising clutter: The case of Adbusters (2002)Consumer resistance in a worl…The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification (2001)The effect of brand personali…Ethnic Identification on Adolescents’ Evaluations of Advertisements (2001)Ethnic Identification on Adol…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies (2000)A Study of Factors Affecting …The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment. 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The challenges and opportunities of Social Media (2009)The Impact of New Media on Customer Relationships (2010)Rulers of the world, unite! The challenges and opportunities of artificial intelligence (2019)Self-Perception Theory (1972)Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)The role of transportation in the persuasiveness of public narratives. (2000)Communication And Persuasion (2017)A Theory of Social Comparison Processes (1954)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Conceiving the self (1979)Power and consumer behavior: How power shapes who and what consumers value (2011)The Impact of Different Touchpoints on Brand Consideration (2015)The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017)Cognitive Psychology and Its Implications (1987)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Attitudinal effects of mere exposure. (1968)Book Reviews: Keppel, Geoffrey. Design and Analysis: A Researcher’s Handbook . Englewood Cliffs, N. J.: Prentice Hall, 1973. 658 + xiii pp. $13.95 (1975)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)Instafamous and social media influencer marketing (2019)The Handbook of Social Psychology (1969)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)
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References

  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,795 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts4,086 cited
  • 1994Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.1,620 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,364 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude810 cited
  • 2001The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification577 cited
  • 2007Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention450 cited
  • 2009The fairyland of Second Life: Virtual social worlds and how to use them442 cited
  • 2000A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies343 cited
  • 2004Self-Validation of Cognitive Responses to Advertisements272 cited
  • 2019A Decade of Online Advertising Research: What We Learned and What We Need to Know237 cited
  • 2002Consumer resistance in a world of advertising clutter: The case of Adbusters236 cited
  • 2001Ethnic Identification on Adolescents’ Evaluations of Advertisements

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203 cited
  • 2014Schema-triggered Affect: Applications to Social Perception203 cited
  • 2008The role of Internet addiction in online game loyalty: an exploratory study192 cited
  • 2006Product Placement: How Brands Appear on Television174 cited
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