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New Product Launch Success: A Literature Review
16 references·0 citing·53 second hop
New Product Launch Success: A Literature Review (2021)New Product Launch Success: A Literature …Literature review as a research methodology: An overview and guidelines (2019)Literature review as a resear…The future of employment: How susceptible are jobs to computerisation? (2016)The future of employment: How…SMEs and Marketing: A Systematic Literature Review (2016)SMEs and Marketing: A Systema…Innovationsmanagement (2016)InnovationsmanagementThe Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. (2015)The Second Machine Age: Work,…From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)From Social to Sale: The Effe…The Effect of Online Consumer Reviews on New Product Sales (2012)The Effect of Online Consumer…Relationship between innovativeness, quality, growth, profitability, and market value (2005)Relationship between innovati…Benchmarking Best NPD Practices—I (2004)Benchmarking Best NPD Practic…Success Factors of New Product Development: A Review of the Empirical Literature (2002)Success Factors of New Produc…From product innovation to solutions innovation: a new paradigm for competitive advantage (2000)From product innovation to so…Some Research Perspectives on Entrepreneurship Education, Enterprise Education and Education for Small Business Management: A Ten-Year Literature Review (1997)Some Research Perspectives on…Product Development Cycle Time and Organizational Performance (1997)Product Development Cycle Tim…Industrial New Product Launch Strategies and Product Development Performance (1997)Industrial New Product Launch…Coping with hypercompetition: Utilizing the new 7S's framework (1995)Coping with hypercompetition:…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Determinants of New Product Performance: A Review and Meta‐Analysis (1994)Integrating R&D and Marketing: A Review and Analysis of the Literature (1996)Winning at new products : accelerating the process from idea to launch (2001)The influence of business strategy on project portfolio management and its success — A conceptual framework (2010)Managing open innovation projects with science-based and market-based partners (2014)Open innovation and its effects on economic and sustainability innovation performance (2018)A New Product Growth for Model Consumer Durables (1969)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features (2013)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)The business value of online consumer reviews and management response to hotel performance (2014)Advances in Consumer Research (2025)Assessing Construct Validity in Organizational Research (1991)The machine that changed the world (1992)Organizational culture and leadership (1993)Open Innovation in Practice: An Analysis of Strategic Approaches to Technology Transactions (2008)The Strategic Management of Innovation: A Systematic Review and Paths for Future Research (2011)La innovación gerencial, una estrategia de crecimiento en los pequeños y medianos empresarios (2022)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Strategic resources and performance: a meta‐analysis (2008)A Longitudinal Study of the Impact of R&D, Patents, and Product Innovation on Firm Performance (2010)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)How Advertising Works: What Do We Really Know? (1999)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Elements of strategic social media marketing: A holistic framework (2016)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Judgment under Uncertainty (1982)Capitalism, Socialism and Democracy (1997)The Skill Content of Recent Technological Change: An Empirical Exploration (2003)Why Are There Still So Many Jobs? The History and Future of Workplace Automation (2015)Robots at Work (2018)Algorithms at Work: The New Contested Terrain of Control (2019)Meta-analysis in clinical trials (1986)Using thematic analysis in psychology (2006)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA Statement. (2009)The art of writing literature review: What do we know and what do we need to know? (2020)How to conduct a bibliometric analysis: An overview and guidelines (2021)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Capabilities of Market-Driven Organizations (1994)The Comparative Advantage Theory of Competition (1995)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)The chronology and intellectual trajectory of American entrepreneurship education (2003)Factors affecting entrepreneurial intention levels: a role for education (2010)The Impact of Entrepreneurship Education on Entrepreneurial Attitudes and Intention: Hysteresis and Persistence (2013)How Technology Is Changing Work and Organizations (2016)The Risk of Automation for Jobs in OECD Countries (2016)Automation, skills use and training (2018)
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References

  • 2019Literature review as a research methodology: An overview and guidelines11,435 cited
  • 2016The future of employment: How susceptible are jobs to computerisation?8,693 cited
  • 1993Market Orientation: Antecedents and Consequences4,340 cited
  • 2015The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies.1,398 cited
  • 1997Some Research Perspectives on Entrepreneurship Education, Enterprise Education and Education for Small Business Management: A Ten-Year Literature Review1,105 cited
  • 2005Relationship between innovativeness, quality, growth, profitability, and market value1,018 cited
  • 2015From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior1,006 cited
  • 2002Success Factors of New Product Development: A Review of the Empirical Literature738 cited
  • 2012The Effect of Online Consumer Reviews on New Product Sales621 cited
  • 2004Benchmarking Best NPD Practices—I546 cited
  • 2016Innovationsmanagement281 cited
  • 1997Product Development Cycle Time and Organizational Performance268 cited
  • 1995Coping with hypercompetition: Utilizing the new 7S's framework247 cited
  • 2000From product innovation to solutions innovation: a new paradigm for competitive advantage237 cited

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  • 1997Industrial New Product Launch Strategies and Product Development Performance233 cited
  • 2016SMEs and Marketing: A Systematic Literature Review208 cited
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