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The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers
15 references·3 citing·44 second hop
The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers (2021)The Effect of Sales Promotion and Knowled…PENGARUH PERCEIVED USEFULNESS DAN TRUST TERHADAP KEPUASAN KONSUMEN PADA E- COMMERCE SHOPEE (2020)PENGARUH PERCEIVED USEFULNESS…A meta-analysis of consumer impulse buying (2013)A meta-analysis of consumer i…The Relationship between Consumer Product Involvement, Product Knowledge and Impulsive Buying Behavior (2012)The Relationship between Cons…The Effect of Packaging Design on Impulsive Buying (2012)The Effect of Packaging Desig…PENGARUH ATMOSFER GERAI DAN PELAYANAN RITEL TERHADAP NILAI HEDONIK DAN PEMBELIAN IMPULSIF PELANGGAN MATAHARI DEPARTMENT STOREDUTA PLAZA DI DENPASAR (2012)PENGARUH ATMOSFER GERAI DAN P…A study of the factors that affect the impulsive cosmetics buying of female consumers in Kaohsiung (2012)A study of the factors that a…Perilaku Konsumen : Teori Dan Penerapannya Dalam Pemasaran (2011)Perilaku Konsumen : Teori Dan…Apparel product attributes, web browsing, and e-impulse buying on shopping websites (2011)Apparel product attributes, w…Psychological Characteristics of Compulsive Internet Use: A Preliminary Analysis (1999)Psychological Characteristics…Consumer Behavior: Perilaku Konsumen dan Strategi Pemasaran (1999)Consumer Behavior: Perilaku K…Impulse purchasing: a qualitative exploration of the phenomenon (1998)Impulse purchasing: a qualita…Normative Influences on Impulsive Buying Behavior (1995)Normative Influences on Impul…Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Measurement of Consumer Susce…The Buying Impulse (1987)The Buying ImpulseExternal Search Effort: An Investigation Across Several Product Categories (1987)External Search Effort: An In…Examining the Effects of Digital Payment and Impulsive Buying on Purchase Intention (2024)Examining the Effects of Digi…The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior (2022)The Role Website Quality, Cre…Influence of Fashion Involvement, Shopping Lifestyle, Sales Promotion on Impulse Buying on Users of Shopee (2022)Influence of Fashion Involvem…The Theory of Buyer Behavior (1971)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring the Involvement Construct (1985)E‐satisfaction and e‐loyalty: A contingency framework (2003)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Two-component models of socially desirable responding. (1984)Focus Groups: A Practical Guide for Applied Research (1989)Reflective and Impulsive Determinants of Consumer Behavior (2006)A Review of Impulse Buying Behavior (2013)Facebook C2C social commerce: A study of online impulse buying (2016)On the Evaluation of Structural Equation Models (1988)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Hedonic shopping motivations (2003)Impulse buying: a meta-analytic review (2019)Shopping in the digital world: Examining customer engagement through augmented reality mobile applications (2019)Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing (2019)Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior (2002)Impulse buying behaviour: an online-offline comparative and the impact of social media (2018)Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues (2020)Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda (2021)Understanding Attitudes and Predicting Social Behavior (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Consumer perceived value: The development of a multiple item scale (2001)Psychology of Computer Use: XLVII. Parameters of Internet Use, Abuse and Addiction: The First 90 Days of the Internet Usage Survey (1997)Internet paradox: A social technology that reduces social involvement and psychological well-being? (1998)Compulsive Internet Use Among Adolescents: Bidirectional Parent–Child Relationships (2009)The risk factors of Internet addiction—A survey of university freshmen (2009)The measurement of Internet addiction: A critical review of existing scales and their psychometric properties (2014)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Impulse buying: Modeling its precursors (1998)The Influence of Culture on Consumer Impulsive Buying Behavior (2002)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)PENGARUH KEPERCAYAAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (2016)Analysis of Mediation Effect Of Consumer Satisfaction On The Effect Of Service Quality, Price and Consumer Trust On Consumer Loyalty (2019)THE EFFECT OF SOCIAL MEDIA INFLUENCER ON BRAND IMAGE, SELF-CONCEPT, AND PURCHASE INTENTION (2019)ANALISA PENGARUH FOOD QUALITY DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ROTI KECIK TOKO ROTI GANEP'S DI KOTA SOLO (2013)Experiential quality, experiential psychological states and experiential outcomes in an unmanned convenience store (2019)THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS (2019)
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References

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  • 1987The Buying Impulse2,102 cited
  • 1995Normative Influences on Impulsive Buying Behavior1,941 cited
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  • 1999Psychological Characteristics of Compulsive Internet Use: A Preliminary Analysis375 cited
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  • 2012The Relationship between Consumer Product Involvement, Product Knowledge and Impulsive Buying Behavior82 cited
  • 2012The Effect of Packaging Design on Impulsive Buying65 cited
  • 2012A study of the factors that affect the impulsive cosmetics buying of female consumers in Kaohsiung49 cited
  • 2012PENGARUH ATMOSFER GERAI DAN PELAYANAN RITEL TERHADAP NILAI HEDONIK DAN PEMBELIAN IMPULSIF PELANGGAN MATAHARI DEPARTMENT STOREDUTA PLAZA DI DENPASAR38 cited
  • 2020

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PENGARUH PERCEIVED USEFULNESS DAN TRUST TERHADAP KEPUASAN KONSUMEN PADA E- COMMERCE SHOPEE
37 cited

Cited by

  • 2024Examining the Effects of Digital Payment and Impulsive Buying on Purchase Intention17 cited
  • 2022Influence of Fashion Involvement, Shopping Lifestyle, Sales Promotion on Impulse Buying on Users of Shopee13 cited
  • 2022The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior12 cited