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Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets
16 references·3 citing·42 second hop
Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets (2021)Pathways to Global versus Local Brand Pre…Specification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…Globalization and Culture (2009)Globalization and CultureCommon Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)Common Method Variance in IS …A Theory of Cultural Value Orientations: Explication and Applications (2006)A Theory of Cultural Value Or…Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…A Review and Synthesis of the Measurement Invariance Literature: Suggestions, Practices, and Recommendations for Organizational Research (2000)A Review and Synthesis of the…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Brand Positioning through Adv…The use of lisrel in validating marketing constructs (1991)The use of lisrel in validati…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Cultivating domestic brand love through social media marketing activities: Insights from young consumers in an emerging market (2024)Cultivating domestic brand lo…Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective (2023)Perceived brand localness of …Do consumers follow their heart or mind when purchasing global brands? Empirical insights (2022)Do consumers follow their hea…On the Evaluation of Structural Equation Models (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Testing the dimensionality of place attachment and its relationships with place satisfaction and pro-environmental behaviours: A structural equation modelling approach (2012)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Challenging games help students learn: An empirical study on engagement, flow and immersion in game-based learning (2015)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. 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(1979)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Possessions and the Extended Self (1988)Evolving to a New Dominant Logic for Marketing (2003)Managing the co-creation of value (2007)Customer Engagement (2011)The Interpretation of Cultures (2017)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)The standards for educational and psychological testing. (2013)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Technostress: negative effect on performance and possible mitigations (2014)Investigating the impact of social media advertising features on customer purchase intention (2018)When to use and how to report the results of PLS-SEM (2018)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2000A Review and Synthesis of the Measurement Invariance Literature: Suggestions, Practices, and Recommendations for Organizational Research7,981 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,734 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 2006Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research3,226 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
  • 2006A Theory of Cultural Value Orientations: Explication and Applications2,143 cited
  • 1991The use of lisrel in validating marketing constructs1,864 cited
  • 2009Globalization and Culture1,492 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

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1,184 cited
  • 2002How perceived brand globalness creates brand value1,109 cited
  • 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
  • Cited by

    • 2023Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective29 cited
    • 2024Cultivating domestic brand love through social media marketing activities: Insights from young consumers in an emerging market15 cited
    • 2022Do consumers follow their heart or mind when purchasing global brands? Empirical insights14 cited